Top 10 perfume brands in France on TikTok

On TikTok in France, the perfume market is largely led by Adopt Parfums, which dominates with more than €2.3 million in EMV, more than double that of its pursuer Juliette Has A Gun (€1.1 million). Behind this duo, Acqua Di Parma and Kilian Paris exceed the €600K threshold, taking advantage of a luxury and aspirational positioning. The rest of the ranking highlights niche houses such as L'Artisan Parfumeur, Narciso Rodriguez or Maison Francis Kurkdjian, which cultivate a strong identity in smaller but committed communities. Finally, Bdk Parfums, Interperfumes and Maison Marc-Antoine Barrois complete the top 10, illustrating the growing appeal for confidential olfactory signatures on TikTok.