Top 10 perfume brands in France on TikTok

On TikTok in France in 2026, the perfume segment showed spectacular levels of performance, confirming that the platform has become a major driver of attractiveness and virality for beauty houses. YSL Beauty largely dominates the ranking with €27.6 million in EMV, driven by powerful activations and formats perfectly adapted to TikTok codes. Lancôme follows with more than €19.1 million, confirming its capacity to generate both volume and commitment, while Armani Beauty completes the top three with nearly €9.8 million. Behind these leaders, Rabanne is establishing itself as a key luxury player on the platform, ahead of Adopt Parfums and Valentino Beauty, who demonstrate that targeted strategies can generate a significant impact. Musc Intime is distinguished by a high volume of mentions, reflecting strong conversational traction, while Guerlain, Parfums Juliette Has a Gun and Diptyque complete the Top 10 with more selective but consistent activations. Overall, this ranking shows that on TikTok, perfume performs when it combines immersive storytelling, strong incarnations and the ability to create viral moments, well beyond the traditional codes of the sector.