Top 10 perfume brands in Germany on TikTok

In Germany, the perfume market on TikTok is clearly led by Kilian Paris, who largely dominates the ranking and confirms the appeal of luxury houses with a strong identity. Behind, Narciso Rodriguez stands out as the only solid competitor, while Parfums de Marly and Acqua di Parma maintain constant visibility among lovers of sophisticated fragrances. Maison Francis Kurkdjian and Diptyque are also in the Top 10 with singular and aspirational olfactory worlds. Finally, more confidential labels such as Marc-Antoine Barrois, Bon Parfumeur or Le Labo join the ranking, alongside El Nabil, illustrating the diversity of signatures that find their place on TikTok, between Parisian niche, Italian references and accessible fragrances.