Top 10 perfume brands mentioned in the Netherlands on TikTok

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In the Netherlands, TikTok ranks Parfumdo at the top of perfume, a remarkable performance for a digital-first player that surpasses prestigious houses. Behind, Kilian Paris and Adopt Parfums illustrate two opposing positions, one focused on exclusive luxury, the other on accessibility. Juliette Has a Gun and Maison Francis Kurkdjian confirm the continuing appeal of Parisian signatures, while Narciso Rodriguez maintains a regular presence. The ranking is completed by Parfums de Marly, Bath & Body Works, Acqua di Parma and Diptyque, reflecting a fragmented landscape where niche houses, heritage labels and digital pure players coexist.
1
Parfumdo
72
Mentions
508 958
Engagements
Total EMV
715988
715988

2
Kilian Paris
11
Mentions
55 421
Engagements
Total EMV
93074
93074
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3
Adopt Parfums
2
Mentions
9 835
Engagements
Total EMV
90344
90344
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4
Parfums Juliette Has a Gun
5
Mentions
37 040
Engagements
Total EMV
54498
54498
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Rank
Brand
EMV
Mentions
Engagements
1
Parfumdo
715988
715988
72
508 958
2
Kilian Paris
93074
93074
11
55 421
3
Adopt Parfums
90344
90344
2
9 835
4
Parfums Juliette Has a Gun
54498
54498
5
37 040
5
Maison Francis Kurkdjian
48145
48145
7
24 578
6
Narciso Rodriguez
23180
23180
5
15 132
7
Parfums de Marly
7020
7020
1
4 145
8
Bath & Body Works
5120
5120
3
3 270
9
Acqua di Parma
5076
5076
5
3 236
10
Diptyque
2301
2301
2
654