Top 10 perfume brands mentioned in the Netherlands on TikTok

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In the Netherlands, TikTok ranks Parfumdo at the top of perfume, a remarkable performance for a digital-first player that surpasses prestigious houses. Behind, Kilian Paris and Adopt Parfums illustrate two opposing positions, one focused on exclusive luxury, the other on accessibility. Juliette Has a Gun and Maison Francis Kurkdjian confirm the continuing appeal of Parisian signatures, while Narciso Rodriguez maintains a regular presence. The ranking is completed by Parfums de Marly, Bath & Body Works, Acqua di Parma and Diptyque, reflecting a fragmented landscape where niche houses, heritage labels and digital pure players coexist.
1
Rabanne
96
Mentions
71
influencers
Total EMV
2525822
2525822
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2
Carolina Herrera
70
Mentions
44
influencers
Total EMV
1404271
1404271
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3
Miu Miu
56
Mentions
44
influencers
Total EMV
943466
943466
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4
Dolce&Gabbana
111
Mentions
76
influencers
Total EMV
732662
732662

Rank
Brand
EMV
Mentions
Influencers
1
Rabanne
2525822
2525822
96
71
2
Carolina Herrera
1404271
1404271
70
44
3
Miu Miu
943466
943466
56
44
4
Dolce&Gabbana
732662
732662
111
76
5
Etro
649046
649046
20
15
6
Burberry
542550
542550
8
6
7
Gucci
425751
425751
28
20
8
Jean Paul Gaultier
382469
382469
9
8
9
Moncler
314393
314393
2
2
10
Louis Vuitton
267728
267728
20
17










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