Top 10 skincare brands in Denmark on TikTok

The Danish skincare market on TikTok is marked by the power of dermocosmetic brands. La Roche-Posay is widely in the lead with more than €1 million in EMV, confirming the strong trend around dermatological routines and expert recommendations. CeraVe and Vichy complete the podium, both very active with creators and particularly effective in the educational format. Larger consumer brands such as Nivea, Khiel's or Dove also manage to stand out thanks to authentic and engaging content, while challengers such as Lumene or It Cosmetics capitalize on more targeted communities. Skincare in Denmark is therefore at the crossroads of worlds: between scientific credibility, accessibility and diversity of the offer.