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With nearly €10 million in EMV, Mixa is establishing itself as the most powerful skincare brand on Instagram, supported by a well-established influence strategy. Behind it, Cellublue, Yepoda, CeraVe and Typology effectively exploit the power of recommendation, with a significant volume of creators and mentions. The ranking continues with Rhode Skin, La Roche Posay, Sol de Janeiro, Sol de Janeiro, CeraVe and Typology, which confirm the importance of influence in beauty prescription, between notoriety, perceived effectiveness and digital storytelling.
1
Mixa
1181
Mentions
2 019 160
Engagements
Total EMV
9622786
9622786
2
Cellublue
6325
Mentions
80 319
Engagements
Total EMV
6401928
6401928
3
Yepoda
2419
Mentions
883 541
Engagements
Total EMV
5401594
5401594
4
CeraVe
1932
Mentions
1 996 073
Engagements
Total EMV
5320561
5320561
Rank
Brand
EMV
Mentions
Engagements
1
Mixa
9622786
9622786
1181
2 019 160
2
Cellublue
6401928
6401928
6325
80 319
3
Yepoda
5401594
5401594
2419
883 541
4
CeraVe
5320561
5320561
1932
1 996 073
5
Typology
4815782
4815782
5530
1 155 936
6
Rhode Skin
4655188
4655188
1638
2 761 341
7
La Roche Posay
4587756
4587756
2082
1 347 287
8
Sol de Janeiro
4397653
4397653
2842
1 778 766
9
Pin Up Secret
4345149
4345149
2356
6 363
10
Caudalie
3934070
3934070
2298
1 054 985
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