Top 10 Skincare Brands in France by EMV on TikTok

In France, the skincare podium on TikTok is dominated by Cerave, Garnier and The Ordinary, three brands that combine global fame and perceived effectiveness, each accumulating more than €40M in EMV. They are followed very closely by Caudalie and Rhode Skin, who seduce thanks to a more premium positioning and aspirational storytelling. La Roche-Posay and Kiehl's confirm their solidity on the French market with strong brand preference and loyal communities, while Sol de Janeiro and Erborian rely on sensoriality and innovation to stand out. Finally, Skin1004 illustrates the rise of Korean brands, capable of quickly establishing themselves in the top 10 thanks to their growing popularity among young audiences.