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The German skincare market is dominated by Asam Beauty and Dove, close in EMV and very active in collaborations. La Roche Posay is doing well thanks to an excellent engagement rate. Rosental Organics and WILD focus on volume, with thousands of mentions. Mixa seduces by a strong interaction despite a more discreet presence. Behind them, Vichy, Dr. Emi, Formel Skin Derma and Typology confirm the diversity of winning strategies on the market: between medical beauty, natural skincare and a personalized approach.
1
Asam Beauty
6521
Mentions
158 635
Engagements
Total EMV
4402028
4402028
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2
Dove
1153
Mentions
173 246
Engagements
Total EMV
4374726
4374726
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3
La Roche Posay
1767
Mentions
603 675
Engagements
Total EMV
4042268
4042268
4
Rosental Organics
7917
Mentions
248 858
Engagements
Total EMV
3543764
3543764
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Rank
Brand
EMV
Mentions
Engagements
1
Asam Beauty
4402028
4402028
6521
158 635
2
Dove
4374726
4374726
1153
173 246
3
La Roche Posay
4042268
4042268
1767
603 675
4
Rosental Organics
3543764
3543764
7917
248 858
5
Mixa
2228456
2228456
2194
768 187
6
Vichy
2155687
2155687
1541
401 156
7
Dr. Emi
1931689
1931689
1131
496 506
8
Formel Skin Derma
1903970
1903970
3260
105 443
9
Typology
1785344
1785344
3400
202 241
10
WILD
1663221
1663221
8112
250 821
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