Top 10 Skincare Brands in Italy by EMV on TikTok

On TikTok in Italy, skincare highlights an ecosystem where retailers and major international brands coexist in a dense competition. Sephora takes the lead with €9.5 million in EMV and a high volume of mentions, confirming the distributor's power of amplification on the platform, while appearing a second time in the ranking. L'Oréal Paris follows with a solid performance, driven by more concentrated activations. La Roche-Posay and CeraVe illustrate the strength of dermocosmetic brands, focusing on pedagogy and scientific credibility. Yepoda is distinguished by a high intensity of activation and a marked community affinity. Clinique, Vichy, Sol de Janeiro and Caudalie complete the ranking with strategies that balance attractiveness, expertise and adaptation to TikTok's short codes. Overall, skincare on TikTok Italy rewards brands that are able to combine strong distribution, educational content and embodied storytelling.