Top 10 Skincare Brands in Italy by EMV on TikTok

In Italy, La Roche-Posay dominates skincare on TikTok, confirming the appeal of dermocosmetic routines among young audiences. CeraVe and Avène complete the podium with very similar performances, strengthening the position of brands with dermatological expertise. Vichy and Clinique are continuing in this scientific and expert vein, while Erborian illustrates the growing influence of Korean skincare. Sol de Janeiro, more sensory and lifestyle, also finds its place in the ranking, as does Yepoda, another K-beauty actor who seduces with a digital-first tone. Finally, Dove and Nivea close this Italian Top 10, embodying the strength of accessible brands rooted in everyday life.