Top 10 Skincare Brands in Spain by EMV on TikTok

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In Spain, skincare on TikTok is led by CeraVe, La Roche-Posay and Vichy, three dermocosmetic brands that seduce consumers with simple, scientific and highly shared routines. Kiehl's completes this top quartet with its image as an expert in targeted care, while Isdin embodies the strength of a local brand capable of competing with international giants. Sol de Janeiro brings a sensory and trendy touch, where Clarins, Clinique, Avène and Biotherm confirm the lasting influence of French brands in the world of care. A Spanish top 10 where medical trust and perceived effectiveness dominate, enriched by the emergence of labels with more lifestyle storytelling.
1
Cerave
387
Mentions
4 565 187
Engagements
Total EMV
7803657
7803657

2
La Roche-Posay
359
Mentions
1 591 106
Engagements
Total EMV
7184021
7184021

3
Vichy
446
Mentions
2 888 871
Engagements
Total EMV
6898768
6898768
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4
Khiel's
302
Mentions
1 496 126
Engagements
Total EMV
5525314
5525314

Rank
Brand
EMV
Mentions
Engagements
1
Cerave
7803657
7803657
387
4 565 187
2
La Roche-Posay
7184021
7184021
359
1 591 106
3
Vichy
6898768
6898768
446
2 888 871
4
Khiel's
5525314
5525314
302
1 496 126
5
Isdin
3917198
3917198
1 354
968 073
6
Sol De Janeiro
3900597
3900597
390
2 337 015
7
Clarins
2945489
2945489
166
377 451
8
Clinique
2856221
2856221
413
937 679
9
Avène
2426793
2426793
132
665 206
10
Biotherm
2222611
2222611
373
500 447