In the Netherlands, La Roche-Posay and CeraVe dominate the skincare category on TikTok, confirming the strong attractiveness of dermocosmetic routines among Dutch consumers. Vichy completes the podium, consolidating the position of French pharmacy brands. Behind, e.l.f. stands out with a hybrid approach between makeup and skincare, while Clinique and Erborian respectively bring their classic expertise and a K-beauty touch. Nivea and Kiehl's remain safe values, firmly established in the routines, while Sol de Janeiro and IT Cosmetics close this Top 10 with proposals that are more lifestyle and focused on the sensory experience.
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