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In a digital landscape that is increasingly focused on performance and well-being, brands in the sports sector are establishing themselves as leaders in influence marketing. Between sporting achievements, committed communities and inspiring lifestyle content, they know how to capture attention and fuel powerful conversations on Instagram. This ranking highlights the 10 most influential brands in sports in Denmark, across all categories — from clubs to apps, clothing, events and gyms.
Denmark’s sportswear scene is dominated by local brands, with Planet Nusa, Swedish brand I Can I Will, and Bareen outpacing the global giants.
In the fitness apparel category, Planet Nusa leads with €1,591,871 EMV, followed by I Can I Will at €776,076, both brands benefiting from strong community engagement. I Can I Will’s success is largely driven by its Running Club initiative, which has fostered a loyal community in major Nordic cities. Meanwhile, Bareen climbs to 3rd place with €598,657 EMV, a remarkable rise fueled by 362 KOLs and a solid 5.1% engagement rate. These local brands are proving that community-driven strategies can compete with the biggest names in the industry.
In nutrition, Prozis confirmed its European dominance and won by a large margin My Protein with €625,000 in EMV and a nice average of 18 contents by KOL. Soccer, omnipresent in the rankings of clubs and events, sees Manchester United and The Danish Superliga Trust the top positions, with an effect amplified by the presence of Danish players. Finally, on the sports hall side, PureGym DK and STATS Danmark are establishing themselves with clear influence strategies and a massive reach in a country of only 6 million inhabitants.
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