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In a digital landscape that is increasingly focused on performance and well-being, brands in the sports sector are establishing themselves as leaders in influence marketing. Between sporting achievements, committed communities and inspiring lifestyle content, they know how to capture attention and fuel powerful conversations on Instagram. This ranking highlights the 10 most influential sports brands in Italy, across all categories — from clubs to apps, clothing, events and gyms.
Italy celebrates its champions: when sport makes Instagram tick
Italian sport shines on Instagram, driven by the excellence of its national athletes. The victory of Jannik Sinner at the Australian Open propelled the tournament to 6th row sporting events, with an engagement rate of 6.2%. Another exploit: the Lega Volley Femminile enters the top 10, galvanized by Olympic gold in the women's selection, and achieved a remarkable 11.3% commitment on nearly 2,000 pieces of content.
Soccer is still king in Italy: Juventus, Inter and AC Milan dominate the club category, while the Nazionale disappointed, hampered by her Euro run. Notable surprises: the rise of Arsenal, boosted by Riccardo Calafiori, and the explosion ofAlo Yoga, who thanks to Kendall Jenner and Hailey Bieber, generates €14.9 million in EMV. In nutrition, Prozis crushes the competition with €70 million in EMV, far ahead Monster Energy. Italy is proving that sport, influence and emotion go hand in hand.
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