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In a digital landscape that is increasingly focused on performance and well-being, brands in the sports sector are establishing themselves as leaders in influence marketing. Between sporting achievements, committed communities and inspiring lifestyle content, they know how to capture attention and fuel powerful conversations on Instagram. This ranking highlights the 10 most influential brands in sports in Spain, across all categories — from clubs to apps, clothing, events and gyms.
Sport in Spain: local influence and emerging brands at the top
The sports ranking on Instagram in Spain reveals an ecosystem that is as dynamic as it is diverse, where major institutions and emerging brands coexist. In the nutrition category, Prozis is widely recognized thanks to its @prozis and @prozisespagna accounts, which combine 110 million euros in EMV and more than 17,000 contents. A success based on a large-scale influence strategy, combining volume, content quality and remarkable engagement rates (6% and 5%).
On the club side, FC Barcelona takes the lead in front of Real Madrid, with an impressive engagement rate of 14% compared to 12% for its rival. In sportswear, Gobik creates a surprise by integrating the top 10 thanks to a niche strategy led by ambassadors such as Alberto Contador and strong community campaigns. In the events, Premier Padel climbs to 4th place, and Strava dominates sports applications with nearly 400 KOLs activated. The Spanish landscape combines excellence, innovation and local roots.
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