.webp)
In a digital landscape that is increasingly focused on performance and well-being, brands in the sports sector are establishing themselves as leaders in influence marketing. Between sporting achievements, committed communities and inspiring lifestyle content, they know how to capture attention and fuel powerful conversations on Instagram. This ranking highlights the 10 most influential sports brands in Sweden, across all categories — from clubs to sport apps, clothing, sport events and gyms.
Local champions vs global giants: the uniqueness of sports influence in Sweden
In Sweden, the sporting influence on Instagram is driven by a clever mix of local brands and big international names. Swedish players such as RevolutionRace, Nordic Wellness or Vasaloppet dominate the national rankings thanks to remarkable EMV and engagement rates, often higher than those of global giants. While brands like Prozis or Premier League clubs remain very present, local loyalty and authentic partnerships with creators give Swedish brands a clear advantage — proof that community strategies are making a difference in 2025.
.webp)
The must-read newsletter for influencer marketers
Your monthly dose of exclusive insights, strategies and trends shaping the creator economy. For insiders, by insiders.
.webp)
