Top 10 sports events in Denmark on Instagram

On the Danish market, sporting events generate more targeted but significant activity on Instagram. At the top of the ranking, theUEFA dominates with nearly €600,000 in EMV for only 89 pieces of content, proof of the continued attractiveness of European football among Scandinavian audiences.

Behind, theUFC, theAmaury Sport Organization (organizer of the Tour de France in particular) and the Premier League confirm their ability to engage local audiences despite a reduced volume of content. The Berlin Marathon, Roland-Garros or Ironman also show that when it comes to sporting events, diversity pays off, with each discipline finding its loyal community on Instagram in Denmark.