Top 10 sports events in Germany on Instagram

The German ranking of brands active in the world of sports events on Instagram reveals a clear dominance of the equipment giants. Adidas stands out with no less than four appearances in the top 10, including one at the top of the ranking with more than €12.4 million in EMV generated by the UK account, demonstrating its global power and its multi-handle strategy.

Right behind Smilodox, a German digital brand, impresses with more than €11 million in EMV generated thanks to an exceptional volume of content (more than 10,000 publications), proof of the effectiveness of a well-established community approach. We also find nike, Puma, Gymshark and Oceansapart, confirming that the German sports landscape on Instagram is both international and competitive, where massive influence and targeted engagement vie for first place.