Top 10 sportswear in Denmark on Instagram

On Instagram in Denmark, local brands are leading the charge in the sportswear category. At the head, I Can I Will Imposes itself with €797 million in EMV and more than 2,500 contents, thanks to a strong community strategy, in particular through its Running Club that brings users together around an active lifestyle. Right behind, Hummel A/S stands out with 489 K€, driven by communication rooted in Danish culture and a reach of more than 180,000 commitments.

International giants like Adidas, New Balance, Gymshark, nike, and Asics occupy the following positions, but must compete with highly committed local brands. Note also the presence of solomon, which closed the top 10 with a solid performance. This ranking confirms that, even in the face of global mastodons, Danish brands know how to capitalize on proximity, authenticity and targeted activation to rise to the top of local influence.