Top 10 sportswear in the UK on Instagram

The sportswear landscape on Instagram in the UK is dominated by Gymshark, which is very popular with nearly £60 million in EMV and more than 30 million commitments generated. By combining organic performance and intensive content strategy, the British brand widened the gap with its competitors, appearing twice in the rankings with a second account at £22.5 million in EMV.

Adidas and nike are also distinguished by their multiple presence in the top 10, with sub-accounts such as Adidas Soccer and Adidas Originals which ensure a strong thematic coverage and an extended reach. New Balance, Puma, Lululemon and Champion Europe Group complete this highly contested ranking, where each brand deploys a refined strategy around community engagement, brand identity and close collaboration with creators.