Top 100 beauty brands mentioned on TikTok in the Netherlands
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In a constantly evolving media world, beauty brands have excelled in influencer marketing. They navigate between sponsored posts and viral content with creativity and authenticity. This study reveals the strategies of the most influential beauty brands in the Netherlands and across Europe on TikTok!
L'Oréal Paris defends first place in the Dutch Beauty TikTok ranking with €6.0M EMV from 252 KOLs. CeraVe holds second with €5.4M, up 26% year-on-year, while La Roche-Posay completes the podium with €5.2M. By segment, L'Oréal Paris leads Make-up, CeraVe tops Skincare, Redken leads Haircare with €2.6M after a 154% year-on-year surge, and Benelux brand Queen Tarzi tops Fragrance with €275K. This report breaks down how each segment performs on TikTok in the Netherlands.











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