Posted on
September 15, 2026

Top 100 beauty brands on Instagram in Sweden

Top 100 beauty brands on Instagram in Sweden
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In a constantly evolving media world, beauty brands have excelled in influencer marketing. They navigate between sponsored posts and viral content with creativity and authenticity. This study reveals the strategies of the most influential beauty brands in Sweden and across Europe

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EMV
Mentions
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L'Oréal Paris climbs two places to lead the Swedish Beauty Instagram ranking in the first half of 2026 with €4.21M EMV from 243 KOLs. Local favourite CAIA Cosmetics holds second with €2.87M, generating the most creator content of any brand in the top three with 514 KOLs, while Nivea completes the podium with €2.20M. By segment, L'Oréal Paris leads Make-up, Nivea tops Skincare with €2.20M, Kérastase leads Haircare with €1.02M, and YSL tops Fragrance with €1.22M. This report breaks down how each segment performs on Instagram in Sweden.