In a constantly evolving media world, beauty brands have excelled in influencer marketing. They navigate between sponsored posts and viral content with creativity and authenticity. This study reveals the strategies of the most influential beauty brands in the Netherlands and across Europe on TikTok!
L'Oréal Paris defends first place in Sweden's Beauty TikTok ranking with €5.6M EMV from 343 KOLs and a 6.8% engagement rate. Maybelline holds second with €4.6M, and NYX completes the podium with €4.0M. By segment, L'Oréal Paris leads Make-up, La Roche-Posay tops Skincare with €3.8M, L'Oréal Professionnel leads Haircare with €1.4M, and YSL tops Fragrance with €1.4M and the strongest engagement rate in the top three at 23.8%. This report breaks down how each segment performs on TikTok in Sweden.
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