Top 100 fashion brands mentioned on Instagram in the Netherlands

In Q4 2025, Instagram is establishing itself as a decisive playing field for fashion brands in the Netherlands, in a market where the quality of engagement is increasingly taking precedence over volume alone. The ranking reveals a coexistence of successful models: on the one hand, very targeted and high-impact strategies, on the other hand, more massive approaches aimed at continuous visibility. In the lead, Gymshark and DFYNE impose their pace by relying on relatively small but highly committed networks of creators, demonstrating that precision and community affinity can surpass mass activations, while local actors like Loavies rely on the volume of content to secure their presence. This opposition is found in all segments: in ready-to-wear, leaders find the balance between regularity and commitment; in lingerie and swimwear, a few very selective activations are enough to generate a significant impact; and in luxury, performance is based more on brand attractiveness and fine control of exposure than on frequency. Contrary to the major European markets dominated by large-scale fast fashion, the Netherlands is thus distinguished by an ecosystem where efficiency, commitment and strategic restraint are key levers. This ranking goes beyond simply reading positions and EMV to decipher the influence models that are doing well and announce the trends that will shape fashion on Instagram in 2026.