Top 100 fashion brands mentioned on Instagram in the Netherlands

In 2025, Instagram remains an essential platform for fashion brands in the Netherlands, where a mix of local labels, international giants and regional players compete for attention through strategies focused on influencers. Although the market is more modest than other European markets, it is distinguished by its community dynamics and its ability to transform influence into visibility and commitment. DFYNE, a sportswear brand born in the Netherlands, is in first place nationally with €5.3 million in EMV and a solid commitment rate of 5.9%, illustrating the rise of local players. Loavies, another Dutch label, followed with €4.8 million in EMV and the largest volume of content on the podium, confirming the resilience of local ready-to-wear, while the surprise came from Dolls Kill, which climbed into the top three with €4.1 million in EMV and an exceptional engagement rate of 39.1% despite a reduced creator community. In the category rankings, Garmin dominates the jewelry and watches sector, Hunkemöller continues to rule the lingerie and swimwear sector, and international houses like Saint Laurent, Louis Vuitton, and Miu Miu are leading the luxury segment. Compared to the European scene — where Zara, Shein and H&M generate EMVs of hundreds of millions — the Netherlands offers a unique balance: local brands are at the top of the national market while proving their ability to stand out from global players. This Dutch ranking is thus an essential resource for marketers, underlining that agile, community-centered strategies based on a strong local identity can produce a tangible impact, even in a market overshadowed by continental giants, and provides valuable benchmarks for refining influence activations and designing effective strategies in the Netherlands and Europe.