Top 100 fashion brands mentioned on TikTok in Denmark

In Q4 2025, TikTok affirmed a very distinct role in the Danish fashion ecosystem, revealing a market where impact is built above all by precise creative choices rather than by the volume of publications. In Denmark, performance on TikTok is based less on omnipresence and more on the ability to appear with the right content, at the right time and via the right creators. At the top of the ranking, established players such as H&M continue to do well by combining limited production with very high levels of engagement, while international brands as well as niche challengers manage to emerge as soon as their content perfectly matches the platform's native codes. This logic is found in all segments: in ready-to-wear, efficiency takes precedence over the race to scale; in jewelry, a few high-performance videos are enough to compete with much heavier devices; and in luxury, TikTok rewards trust and restraint, where rarity, surprise and strong creative direction can propel a brand to the forefront in record time. Located between Sweden, which is very committed, and the Netherlands, which is more focused on efficiency, and the Netherlands, which is more focused on efficiency, Denmark stands out as a place where well-executed strategies can generate a rapid impact without massive investments. This ranking highlights the brands that master this balance and sheds light on the new mechanics of fashion influence on TikTok in Denmark.