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Femme actuelle x Bosh
Home appliances
Performance
Visibility
Credibility

Femme Actuelle, Bosch & Le Viking du Ménage: A masterclass in running omnichannel influence campaigns

Prisma Media, France’s leading bi-media group in the magazine sector, reaches three out of four French citizens through well-known titles including Femme Actuelle (Today’s Woman), Harper’s Bazaar and Geo. As content creators have grown their influence, Prisma Media has moved to strategically integrate influencer marketing into its broader media strategy. By leveraging the dual power influencers and its magazine brands, Prisma Media crafts campaigns for advertisers that benefit from a dual layer of credibility: that of its renowned publications and the trusted voices of influencers.

Flagship brand Femme Actuelle exemplifies this approach. Covering diverse topics such as health, beauty, home care and parenting, Femme Actuelle is published weekly and online. Using influencer partnerships, Femme Actuelle enhances its reach and engagement with content that is both informative and relatable to its audience. Influence campaigns typically combine social media, digital, and print, adjusting the media mix based on the partner advertisers’ budgets and objectives.

Entertainment
Performance
Credibility
Visibility

Havas Play and Puy du Fou: cementing influence as a pillar of the marketing mix with Kolsquare

Discover how Havas Play leverages Kolsquare to streamline influencer selection, campaign management and reporting for Puy du Fou's year-round marketing success.

Courbet
Fashion
Credibility
Visibility

Combining luxury with sustainability: Courbet’s values-driven success in influencer marketing

Discover how luxury jewellery brand Courbet blends sustainability, innovation and Kolsquare to redefine luxury and achieve impactful influencer marketing campaigns.

Bobochic
Decoration
Performance
Visibility
Credibility

How furniture brand Bobochic Revolutionised Its Influencer Marketing Strategy with Kolsquare

Leveraging Kolsquare’s extensive data capabilities, Bobochic has injected a hefty dose of credibility into its influencer strategy and communications, delivering both brand love… and growth.

Bagels
F&B
Acquisition
Credibility
Micro Influencer
Visibility

Soignon: Leveraging Kolsquare to run professional influencer marketing campaigns that drive brand visibility

With the help of Kolsquare, renowned French cheese brand Soignon is growing and professionalising its influencer marketing strategy, with plans for further integration of influence into the overall digital and marketing strategy in 2025.

Agencies
Credibility

CeraVe x Native Media Group: Playing the long-game and winning with carefully selected, expert content creators

Dermatologist skincare brand CeraVe and Native Media Group have generated remarkable brand awareness and reached a wider audience by taking advantage of the trust and credibility that expert skincare content creators generate both digitally and offline.

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