Publié le :
May 22, 2024

The Ultimate List of Top 10 Fashion Influencers in the UK

The fashion influencer market is booming, with a projected growth of 35.7% from 2023 to 2024. However, this growth has led to a saturated and fiercely competitive market, making it crucial to select the right influencers who can effectively raise awareness in your target audience.

To achieve this, you must analyse more than superficial data points. That's why we've created this list of ten fashion influencers in the UK, plus the insights you need to understand if they're a good fit for your brand.

Key takeaways

  • Influencer marketing is experiencing rapid growth as brands collaborate with influencers across YouTube, Instagram, and TikTok to engage potential customers.
  • We've identified the top 10 influencers in Manchester using key metrics, allowing brands to make informed partnership decisions tailored to their marketing goals.
  • The most successful fashion influencers include Tanya Burr, Olivia Rose, and Oliver Proudlock.

Who are the most famous fashion influencers in the UK? Our methodology

The Kolsquare database contains tonnes of data from influencers with 5,000 or more followers on at least one of the popular social media platforms such as Instagram, TikTok, YouTube, Facebook, X, or Snapchat.

These rankings are, therefore, based on the analysis of our extensive dataset. For each UK influencer, we provide you with the specific insights you need, including:

  • Credibility score out of 100: Kolsquare's credibility score rates how trustworthy an influencer is out of 100. The higher the number, the more real people are part of the community, and we consider a good score to be anything above 70.
  • Engagement rate: This key figure indicates how much sway the influencer has over their followers. Generally, you can tell how interested an influencer's audience is by analysing the number of reactions, comments, shares, and likes on each post.
  • Earned media value (EMV): The EMV helps you determine the budget for a KOL partnership by telling you the expected return on investment from visibility gained through the influencer. We give you a number for TikTok, Instagram posts, and Instagram Reels.

To pinpoint the best fashion influencers in the UK, we filtered our database to show people with a significant UK audience and content in the fashion niche.

Top 10 British Fashion Bloggers in the UK

Here's our list of creators who rose to fame by sharing "get-ready with me" content, styling videos, and beauty tips.

We've included creators from all sections of the UK landscape, including luxury fashion stars, fashion models, and relatable high-street fashion and lifestyle bloggers.

Most importantly, pick creators whose style aligns with your brand's, and whose followers match your target audience.

1. Tanya Burr (@tanyaburr): Instagram Fashion Influencer

  • Interests: Beauty, Travel, Inspiration & Lifestyle, Fashion & Accessories


  • Instagram: 4.29M
  • TikTok: 69 K
  • YouTube: 3.12M
  • Location: London, UK
  • Location of the audience: UK (30%)
  • Kolsquare Credibility Score: 69/100

Average engagement rate:

  • Instagram posts: 0.21% | Instagram Reels: 0.08 %
  • TikTok: 4.57%

Earned Media Value:

  • Instagram Reels: 10.08K €
  • Instagram Posts: 40.54K €
  • Instagram Stories: 7.01K €

Tanya Burr is a fashion and beauty influencer with a huge following and a young audience. She started out copying celebrity make-up looks on her YouTube channel, leveraging her education as a make-up artist and beauty counter employee. Now, she showcases her minimalist and practical style by posting beauty, lifestyle, and styling videos.

2. Saffron Barker (@saffronbarker): UK Fashion Influencer TikTok

  • Interests: Beauty, Inspiration & Lifestyle, Travel, Fashion & Accessories


  • Instagram: 1.83M
  • TikTok: 2.1 M
  • YouTube: 2.46 M
  • Location: Brighton/London, UK
  • Location of the audience: UK (45%)
  • Kolsquare Credibility Score: 76/100

Average engagement rate:

  • Instagram posts: x | Instagram Reels: x
  • TikTok: 1.89%

Earned Media Value:

  • Instagram Reels: x
  • Instagram posts: x
  • Instagram Stories: 3K €

Saffron Barker is a fashion influencer from Brighton with a significant audience on TikTok, Instagram, and YouTube. She is also co-host of the podcast Sex, Lies, and DM Slides. Barker often posts daily-style diary videos on YouTube, while her Instagram posts feature fashion looks.

Her reach has grown due to her time on reality TV shows, such as Strictly Come Dancing and the Celebrity Circle.

3. Lydia Rose (@fashioninflux): London Influencer

  • Interests: Beauty, Travel, Fashion & Accessories, Inspiration & Lifestyle


  • Instagram: 1.27M
  • TikTok: x
  • YouTube: 154K
  • Location: London, UK
  • Location of the audience: UK (9%)
  • Kolsquare Credibility Score: 82/100

Average engagement rate:

  • Instagram posts: 0.67% | Instagram Reels: 0.21%
  • TikTok: x

Earned media value:

  • Instagram Reels: 11.94K €
  • Instagram posts: 33.83K €
  • Instagram Stories: 4.27K €

Lydia Rose, formerly of The Only Way Is Essex, shares "Get Ready with Me" videos featuring a mix of high-street and luxury fashion brands. Now a mother, Lydia Rose also showcases comfortable yet stylish clothing options featuring her son alongside evening looks.

4. Olivia Bowen/Buckland (@oliviadbowen)

  • Interests: Beauty, Inspiration & Lifestyle, Fashion & Accessories


  • Instagram: 3.07M
  • TikTok: x
  • YouTube: x
  • Location: London, UK
  • Location of the audience: UK (68%)
  • Kolsquare Credibility Score: 81/100

Average engagement rate:

  • Instagram posts: 1.16% | Instagram Reels: 0.28%
  • TikTok:x

Earned media value:

  • Instagram Reels: 25.47K €
  • Instagram Posts: 52.59K €
  • Instagram Stories: 5.02K €

Olivia Bowen from Essex has a significant following on Instagram. She increased her following as a contestant on Love Island 2016. Since marrying her Love Island partner, she has been posting lifestyle content about her young family, makeup looks, and styling videos.

5. Olivia Nicole Duffin (@olivianduffin): High Street Fashion Influencer UK

  • Interests: Beauty, Inspiration & Lifestyle, Fashion & Accessories, Travel, Music


  • Instagram: 99.27K
  • TikTok: 3.2M
  • YouTube: x
  • Location: London, UK
  • Location of the audience: UK (29%)
  • Kolsquare Credibility Score: 80/100

Average engagement rate:

  • Instagram posts: x | Instagram Reels: 0.47 %
  • TikTok: 0.47%

Earned media value:

  • Instagram Reels: 715.04 €
  • Instagram Posts: x
  • Instagram Stories: 162.87 €

Olivia Duffin is a fashion and music influencer with a huge following on TikTok. She posts videos of herself lipsyncing and singing alongside fashion looks. Many of her posts show her copying the singing style and makeup look of popular artist Ariana Grande.

6. Kaci Jay (@kaci.jay) TikTok and Instagram Style Influencer

  • Interests: Beauty, Sport & Fitness, Inspiration & Lifestyle, News & Tendances, Fashion & accessories


  • Instagram: 1.13M
  • TikTok: 1.8M
  • YouTube: 606K
  • Location: London, UK
  • Location of the audience: UK (86%)
  • Kolsquare Credibility Score: 84/100

Average engagement rate:

  • Instagram posts: 13.76% | Instagram Reels: 6.24 %
  • TikTok: 9.75%

Earned media value:

  • Instagram Reels: 81.51K €
  • Instagram posts: 137.72K €
  • Instagram Stories: 1.85K €

Kaci Jay originally rose to fame on her dad's YouTube channel, Dad V Girls. As the oldest daughter, she has now become an influencer in her own right by posting beauty hacks, outfits, and lifestyle content. She has a vast and highly engaged audience across all the major social media platforms.

7. Oliver Proudlock (@proudlock)

  • Interests: Travel, Sport & Fitness, Inspiration & Lifestyle, Fashion & Accessories


  • Instagram: 661K
  • TikTok: x
  • YouTube: 23K
  • Location: Essex, UK
  • Location of the audience: UK (70%)
  • Kolsquare Credibility Score: 79/100

Average engagement rate:

  • Instagram posts: x | Instagram Reels: x
  • TikTok: x

Earned media value:

  • Instagram Reels: x
  • Instagram Posts: x
  • Instagram Stories: 1.49K €

Oliver Proudlock gained popularity through the reality TV show Made in Chelsea. As a result, he has a significant UK audience of 462K. Most of his followers are on Instagram, where he posts fashion looks, often featuring UK landmarks, such as the London Underground. In addition, he posts content featuring his wife and daughter.

8. Nella Rose: @nellarosee: Comedy, TV, and Fashion Influencer

  • Interests: Beauty, Sport & Fitness, Entertainment (cinema, TV, etc.), Fashion & Accessories, News & Tendances


  • Instagram: 1.1M
  • TikTok: 1.2M
  • YouTube: 838K
  • Location: London, UK
  • Location of the audience: UK (33%)
  • Kolsquare Credibility Score: 75/100

Average engagement rate:

  • Instagram posts: 10.67% | Instagram Reels: 3.44%
  • TikTok: 5.53%

Earned media value:

  • Instagram Reels: 47.62K €
  • Instagram Posts: 103.07K €
  • Instagram Stories: 1.79K €

Nella Rose is an influencer and TV presenter who was born in Belgium but grew up in the UK. Given her high number of followers, her audience is highly engaged. Nella Rose has grown her following by appearing on reality TV shows like I'm a Celebrity Get Me Out of Here. She posts comedy content, hair, and fashion styles.

9. Leanne Chapman (@leanneschapman): TikTok Fashion Influencer

  • Interests: Family, Inspiration & Lifestyle, Fashion & Accessories, Beauty


  • Instagram: 27.7K
  • TikTok: 609K
  • YouTube: x
  • Location: Essex/London, UK
  • Location of the audience: UK (70%)
  • Kolsquare Credibility Score: 85/100

Average engagement rate:

  • Instagram posts: 4.09% | Instagram Reels: 2.12%
  • TikTok: 1.28%

Earned media value:

  • Instagram Reels: 1.18K €
  • Instagram posts: 1.3K €
  • Instagram Stories: 45 €

Leanne Champan is a TikTok influencer from Essex. She posts funny content and lip-synching videos alongside fashion hauls and beauty content. Since becoming a mum, she has branched into creating family-centered content in her vlogs. Her follower count is slightly smaller than many of the other influencers on this list, yet they are highly credible, engaged, and primarily UK-based.

10. Mason Blakee (@masonblakee)

  • Interests: Inspiration & Lifestyle, Fashion & Accessories


  • Instagram: 140K
  • TikTok: 520K
  • YouTube: x
  • Location: London, UK
  • Location of the audience: UK (58%)
  • Kolsquare Credibility Score: 77/100

Average engagement rate:

  • Instagram posts: 1.01% | Instagram Reels: 29.42%
  • TikTok: 19.03%

Earned Media Value:

  • Instagram Reels: 44.48K €
  • Instagram Posts: 2.52K €
  • Instagram Stories: 314.49 €

Mason Blakee was born in the US but now lives in the UK and has a primarily UK audience. He started creating content in 2019, posting lipsynch videos. He now posts travel content and comedy videos alongside fashion content that showcases his distinctive flair.

What is a fashion influencer?

Fashion influencers are individuals who have established credibility and a significant following within the fashion industry, particularly on social media platforms like Instagram, YouTube, TikTok, and blogs.

These influencers may be fashion models, fashion enthusiasts, or even designers. In addition, while some are closer to lifestyle bloggers, sharing high-street fashion looks and true-to-life relatable content, others offer a more aspirational style with high-fashion, editorial-style content. Many also attend traditional fashion events, such as Fashion Week.

They use their platforms to share their personal style, fashion and beauty tips, product recommendations, and insights into the latest trends. Fashion influencers can also stay at the forefront of style by collaborating with brands and promoting their products or services to their audience through sponsored content, partnerships, and affiliate marketing. This gives brands the chance to work with them through influencer marketing.

Common types of fashion influencer posts include:

  • Outfit of the Day (OOTD): Influencers showcase their daily outfits, providing inspiration for their followers.
  • Hauls: Influencers share their recent shopping purchases, whether it's clothing, accessories, or beauty products.
  • Get Ready with Me (GRWM): Influencers take their followers through their beauty and fashion routines, from skincare and makeup to styling their outfits for the day or a special event.
  • Product Reviews: Influencers offer their honest opinions and reviews of fashion and beauty products, sharing their experiences with their followers.
  • Styling Tips: Influencers provide tips and tricks on how to style specific clothing items, accessories, or trends.

These content creators play a significant role in shaping consumer preferences, driving brand awareness, and influencing purchasing decisions within the fashion industry. Their authenticity, creativity, and ability to connect with their audience contribute to their influence and impact.

Who is the most famous fashion influencer?

There are many fashion influencers with huge followings worldwide. Here are some big names:

  • Chiara Ferragni (@chiaraferragni): Italian fashion blogger and entrepreneur Chiara Ferragni has a massive following of over 29 million on Instagram. She has checked off many fashion influencer dreams, from being gifted products by huge names like Louis Vitton to launching her own brand.
  • Aimee Song (@songofstyle): An American fashion influencer with over 5 million Instagram followers, Aimee Song captivates her audience with classic silhouettes that pair minimalism with elegance.
  • Camila Coelho (@camilacoelho): A Brazilian fashion influencer and designer with over 10 million followers on Instagram. Recognised for her unique blend of Brazilian flair and American style, she often collaborates with renowned fashion houses. She recently won Global Fashion Brand Ambassador of the Year.
  • Alexa Chung (@alexachung): British fashion icon, model, and television presenter Alexa Chung is a UK indie darling. Chung has also launched her own clothing lines and presented fashion shows.

Biggest Female Fashion Influencers & Biggest Male Fashion Influencers UK

Tanya Burr is the content creator on our list with the most followers due to her beauty tips based on her expertise as a makeup artist mixed with lifestyle and fashion enthusiast content. However, Kaci Jay and Lydia Rose are also highly popular.

Some influencers who are popular, yet didn't make our list are Nadyia Anya, Megan, Alicia Roddy, Laura Ferry, and fashion model Olivia Aarben.

The biggest men's fashion influencer in the UK on our list is Oliver Proudlock.

Who is the number one influencer in the UK?

David Beckham is the most followed UK influencer. While Beckham does have a keen eye for style, his rates are highly expensive and likely exclusively accessible to large or luxury fashion brands.

In addition, while people are deeply influenced by stars like Beckham, smaller creators often have more targeted audiences and can create deeper engagement with the audience.

Influencer Rates: Do fashion influencers make good money?

Influencer marketing costs different amounts depending on many factors. In the fashion industry, costs depend on the social media platform, the influencer's reach, the type of content, demand, and more. As a result, costs can often be negotiated. Learn more about effective negotiation with influencers here.

While prices vary, many fashion influencers create blogs on Instagram. Here's the data for Instagram influencers:

  • Nano-influencers: £10-£100
  • Micro-influencers: £100-£500
  • Mid-tier influencers: £500-£5,000
  • Macro-influencers: £5,000-£10,000
  • Mega-influencers: £10,000+
  • Celebrity influencers: Any amount, even 1M+

While these are the average values, you can use our Kolculator to check the average price of working with a specific influencer on Instagram.

Smaller Fashion Blogs: How do I find fashion micro-influencers UK?

If you're looking to find fashion enthusiasts, perhaps in a smaller niche such as vintage or alternative fashion, partnering with micro-influencers who have the highest engagement rates and targeted audiences can be most effective. It's often also more affordable than collaborating with a top UK fashion influencer.  

It can be tough for brands trying to understand the crowded landscape in the UK. To find fashion micro-influencers in the UK, you can employ several strategies tailored specifically for smaller fashion blogs:

  • Social Media Exploration: Utilize platforms like Instagram, Twitter, and TikTok to search for fashion-related hashtags and keywords such as #UKFashionBlogger, #FashionInfluencerUK, or #UKStyleBlog. Look for posts with engaging content and interactions from users with smaller follower counts.
  • Engagement with Niche Communities: Engage with fashion communities and forums specific to the UK, such as fashion-related Facebook groups, Reddit communities like r/fashionuk, or niche fashion forums. These platforms often feature discussions where micro-influencers participate, providing an opportunity to identify potential collaborators.
  • Collaboration with Influencer Marketing Platforms: Influencer marketing platforms like Kolsquare offer advanced search filters to identify micro-influencers in the fashion niche within the UK. These platforms provide insights into influencers' audience demographics and engagement metrics to ensure alignment with your brand's target audience. Try a demo today.
  • Attend Fashion Events and Networking: Participate in fashion industry events, workshops, or networking sessions. These gatherings offer opportunities to connect with aspiring fashion influencers in the UK who may not yet have significant online visibility but possess potential for collaboration.
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