The Top 10 Influencers in the Travel Sector Worldwide

Key takeaways

• In the travel sector, customers crave authentic, unique, and sustainable experiences. Showing how your brand stands out can make a huge impact.
• Many key opinion leaders (KOLs) have established themselves as experts in travel content that adapts to trends. They can create unique content that truly showcases the locations they visit. 
• The top 10 travel influencers on this list vary significantly. However, they tend to post on Instagram, YouTube and TikTok to audiences aged between 18 and 34.

The 10 biggest travel Influencers plus stats for Instagram, TikTok, and YouTube

The list of the top 10 travel influencers worldwide is based on Kolsquare's database of more than three million KOLs with 5,000+ followers on platforms such as Instagram, TikTok, YouTube, Facebook, and X (formerly Twitter).

Alongside the rankings, we've shared essential influencer data, including:

• Credibility score /100: To give you an idea of how many fake followers plague your potential partner's audience, we developed the credibility score. This percentage, ranging from 0 to 100, indicates how trustworthy an influencer's audience is. A good score is anything upwards of 70.
• Engagement rate: The engagement rate is calculated by measuring the reactions—such as comments, shares and likes—that an influencer's posts generate. This metric reveals how connected the influencer is with their followers and, by extension, how much influence they truly have. 
• Earned media value (EMV): The value of the buzz generated by their content would have cost to achieve through traditional marketing methods. 

Kolsquare insight: The data in the following ranking was collected in October 2025. However, it may vary from day to day.

For consistent updates on influencer stats, download the free Kolsquare Chrome extension now!

Who are the most popular influencers in the travel sector?

While they all share a passion for travel, these influencers vary in their approaches, platforms, and audiences.

They are hyper-successful because they truly understand the type of content that resonates with people—a powerful asset for brands seeking inspiration for their influencer marketing strategies.

Here's a rundown of the top ten travel influencers:

#1. Burak Özdemir (@Cznburak) - The most famous travel influencer + food creator

• Interests: Entertainment (movies, TV...), family, inspiration & lifestyle, photography, travel

Followers:

• Instagram: 52M
• TikTok: 74M
• YouTube: 18M

• Location: Istanbul, Turkey
• Location of the audience: Turkey (13%), Russia (10%), Indonesia (8%)
• Kolsquare Credibility Score: 79/100

Average engagement rate:

• Instagram Posts: 0.99% | Instagram Reels: 0.49%
• TikTok: 0.16%
• YouTube: 0.13%

Earned Media Value:

• Instagram Reels: €1.06M
• YouTube: €378K
• Facebook: €63K
• TikTok: €230K

Chef and KOL from Istanbul, Burak Özdemir, better known as Cznburak, shares food and travel content with his millions of followers. His Instagram Reels frequently surpass 10M views, showcasing his impressive reach.

His Instagram audience is quite evenly split between genders. 48% are aged 25-35, and 32% are aged 18-24. 

As seen below, his go-to content style is creating giant versions of Turkish meals. 

#2. Luisito Comunica (@luisitocomunica) - The best YouTube adventure travel influencer

• Interests: Travel, Sports & Fitness, Inspiration & Lifestyle

Followers:

• Instagram: 33M
• YouTube: 45M
• Facebook: 27M
• TikTok: 18M

• Location: Mexico City, Mexico
• Location of the audience: Mexico (37%), Argentina (9%), Chile (8%)
• Kolsquare Credibility Score: 84/100

Average engagement rate:

• Instagram Posts: 1.02% | Instagram Reels: 1.41%
• YouTube: 0.29%
• Facebook: 0.06%
• TikTok: 0.53%

Earned Media Value:

• Instagram Reels: €284K
• YouTube: €3.07M
• Facebook: €81.4K
• TikTok: €162K

Luisito Comunica is a dynamic travel influencer from Mexico City, renowned for showcasing the most unusual destinations around the globe. From exploring a prison cell in El Salvador to uncovering fish under the sands of the Sahara, Comunica shares his incredible experiences and adventures on his feed full-time.

His audience is 68% male, 94% Spanish-speaking, and 54% fall between the ages of 18 and 24. A collaboration on his YouTube channel with Comunica offers exceptionally high earned media value, making him a valuable partner for brands looking for impactful exposure.

#3. Anushka Sharma (@anushkasharma) - The top travel influencer from India

• Interests: Entertainment (movies, TV...), fashion & accessories, travel

Followers:

• Instagram: 69M
• Youtube: x
• Facebook: 17M

• Location: Mumbai, India
• Location of the audience: India (72%), Indonesia (3%), Pakistan (3%)
• Kolsquare Credibility Score: 76/100

Average engagement rate:

• Instagram Posts: x | Instagram Reels: x
• Facebook: x
• TikTok: x

Earned Media Value:

• Instagram Posts: x | Instagram Reels: x
• YouTube: x
• Facebook: x
• TikTok: x

Anushka Sharma is a top travel influencer, actress, and producer with a huge Instagram profile. Known for sharing a mix of relatable travel moments and luxurious experiences, her content also includes lifestyle content that resonates with her followers.

She has collaborated with brands like Centrum, Prega News, and Puma. Her audience is 68% male, and over 52% are aged 25-34. 

#4. Evan Alberto (@TheCardGuy) - A popular TikTok travel influencer and magician

• Interests: Health and Wellness, Inspiration & Lifestyle, Travel

Followers:

• Instagram: 2M
• Youtube: x
• TikTok: 16M
• X: x

• Location: x
• Location of the audience: USA (45%), UK (5%), India (5%)
• Kolsquare Credibility Score: 81/100

Average engagement rate:

• Instagram Posts: 0.14% | Instagram Reels: 0.39%
• TikTok: 0.18%

Earned Media Value:

• Instagram Posts: €22.5K | Instagram Reels: €12.5K
• YouTube: x
• Facebook: €10.2K
• TikTok: €33.2K

The Card Guy, aka Evan Alberto, is a popular magician and content creator known for his mind-boggling card tricks on social media. On TikTok, he often posts content asking strangers what he should do during the day. These challenges often lead him to explore the local area and discover hidden gems. 

His audience is evenly split by gender. In addition, 19% aged 13-17, 46% aged 18-24, and 27% aged 25-34, reflecting a wide appeal across age groups.

#5. Jake Koehler (@Dallmyd): An American travel influencer and scuba diver 

• Interests: Family, Travel, Inspiration & Lifestyle, Photography

Followers:

• Instagram: 447K
• TikTok: 2,2M
• YouTube: 13.9M

• Location: New York, USA
• Audience location: USA (66%), Canada (4%), UK (3%)
• Kolsquare Credibility Score: 86/100

Average engagement rate:

• Instagram Posts: 1.58% | Instagram Reels: x
• YouTube: 0.06%
• TikTok: x

Earned Media Value:

• Instagram Posts: €12.3K | Instagram Reels: x
• YouTube: €118K
• TikTok: x

Jake Koehler, a former gaming YouTuber, shifted his channel's focus to underwater treasure hunting after a video titled "Found a possible murder weapon underwater in a river" went viral in late 2016, amassing 20M views. Since then, Koehler's underwater adventures have surfaced an array of items, including weapons, wedding rings, and iPhones, which he documents on his popular YouTube channel.

Nearly half (47%) of his YouTube audience is aged 18-24, and 71% are male. On his Instagram account, Koehler also posts lifestyle content. On Instagram, his content has good reachability, meaning it appears in his followers' feeds. 

#6. Alan Estrada Gutiérrez (@alanxelmundo): Solo travel influencer touring London, Italy, Spain, and more

• Interests: Sports & fitness, travel, music

Followers:

• Instagram: 1.9M
• YouTube: 3.8M
• Facebook: 3M
• TikTok: x

• Location: Mexico (54%), U.S. (8%), Colombia (6%)
• Audience location: Mexico
• Kolsquare Credibility Score: 85/100

Average engagement rate:

• Instagram Posts: 0.98% | Instagram Reels: 0.98%
• YouTube: 0.15%
• TikTok: x

Earned Media Value:

• Instagram Posts: €38.5K | Instagram Reels: €34.7K
• YouTube: €91.8K
• TikTok: x

Alan Estrada Gutiérrez, a Mexican actor, dancer, and singer, gained fame for portraying "Mario" in the musical "Hoy No Me Puedo Levantar."

He also hosts the travel show "Alan x el Mundo" on YouTube, chronicling his journeys around the world and his love for all things travel. He showcased Paris during the Olympics and various locations in the UK. When he visits new places, he's on a mission to show them in their natural light, presenting both the cities and the countryside. 

Gutierrez's audience is 66% female and 49% aged 25-34.

#7. Antonio Castro (@Antoniocncastro) - A travel and lifestyle influencer

• Interests: Sport & Fitness, Travel, Wellness & Health, Family, Inspiration & Lifestyle

Followers:

• Instagram: 1.9M
• YouTube: x
• TikTok: 2.1M

• Location: Lisbon, Portugal
• Location of the audience: Portugal (57%), Brazil (20%), USA (4%)
• Kolsquare Credibility Score: 85/100

Average engagement rate:

• Instagram Posts: 1.42% | Instagram Reels: 2.57%
• YouTube: x
• TikTok: 2.48%

Earned Media Value:

• Instagram Posts: €45.7K | Instagram Reels: €77.2K
• YouTube: x
• TikTok: €118K

Vanlifer and travel enthusiast Antonio Castro captivates audiences with his aspirational lifestyle and travel content. Known for his artistic Instagram posts featuring stunning photography and carefully curated color palettes, Castro focuses on uncovering hidden gems rather than staying in luxury hotels. His travel blog highlights the natural beauty he encounters and his daily life with his partner.

Castro's Instagram Reels, which showcase his alternative lifestyle and adventurous spirit, frequently go viral, garnering millions of views and boosting his engagement rate. His audience is 74% female, with 51% aged 18-34.

#8. Yvonne Pferrer (@yvonnepferrer): European travel influencer with a large female audience

• Interests: Travel, inspiration & lifestyle

Followers:

• Instagram: 1.58M
• YouTube: 202K
• TikTok: 1.1M
• Facebook: 834K

• Location: Berlin, Germany
• Location of the audience: Germany (64%), Austria (6%), USA (3%)
• Kolsquare Credibility Score: 74/100

Average engagement rate:

• Instagram Posts: 1.13% | Instagram Reels: 0.31%
• YouTube: x
• TikTok: 0.52%

Earned Media Value:

• Instagram Posts: €33.8K | Instagram Reels: €15.3K
• YouTube: x
• TikTok: €10.4K

Yvonne Pferrer is an actress and travel influencer who describes herself as a "globetrotter" and "storyteller." Alongside lifestyle content, Pferrer shares extensive travel posts featuring her adventures with her fiancé, making them a popular travel couple.

69% of her audience are German speakers. 92% are female, and most are between the ages of 18 and 34. This means she could be the right influencer for brands targeting a young female audience. She has collaborated with brands like Solaris, Revolution Race, and Kapten & Son. 

#9. Sebastian Schieren (@sebastian_schieren): Photographer, videographer and travel influencer

• Interests: Sports & Fitness, Travel, Inspiration & Lifestyle

Followers:

• Instagram: 2.61M
• Youtube: x
• TikTok: 4.4M
• Facebook: x

• Location: Los Angeles, USA
• Location of the audience: USA (9%), India (6%), Brazil (5%)
• Kolsquare Credibility Score: 82/100

Average engagement rate:

• Instagram Posts: 1.98% | Instagram Reels: x
• YouTube: x
• TikTok: 0.5%

Earned Media Value:

• Instagram Posts: x | Instagram Reels: €66.6K
• YouTube: x
• TikTok: €39.1K

For much of the past decade, Sebastian Schieren has built a career as a freelance filmmaker, producing documentaries, short films, and commercials for various businesses. During this time, he has grown his social media presence on Instagram and TikTok, showcasing his passion for aesthetics through high-quality photography.

Schieren is a vanlifer and often creates drone content for his travel blog, giving him a unique ability to capture stunning aerial videos and photos.

Over a third (36%) of his audience are English speakers. The majority (63%) are male, and most are aged 18-34. Schieren has collaborated with brands like Insta360. 

10. Brianda Deyanara (@briandadeyanara): Luxury travel influencer

• Interests: Beauty, Sports & Fitness, Inspiration & Lifestyle, Fashion & Accessories, Travel

Followers:

• Instagram: 13M
• TikTok: 36M
• YouTube: 1.7M
• Facebook: 1.4M

• Location: Mexico City, Mexico
• Location of the audience: Mexico (42%), Argentina (9%), Ecuador (7%)
• Kolsquare Credibility Score: 77/100

Average engagement rate:

• Instagram Posts: 0.87% | Instagram Reels: 0.18%
• TikTok: 0.38%
• YouTube: 0.1%
• Facebook: 0.6%

Earned Media Value:

• Instagram Posts: €258K | Instagram Reels: €46.4K
• TikTok: €174K
• YouTube: €23.6K
• Facebook: €9.52K

Brianda Deyanara is a Mexican social media star and influencer known for her entertaining dance videos, comedic skits, and lifestyle content. Alongside her popular entertainment posts, Deyanara has also made a name for herself as a luxury travel blogger, sharing insights and highlights from her trips to exclusive high-end destinations.

Her audience demographics vary across platforms: on Instagram, 60% of her followers are female, while on YouTube, 68% are female. Most of her followers fall within the 18-34 age range, making her a versatile influencer across multiple platforms.

What are travel influencers?

Travel influencers are social media creators who share content about travel. 

That can take many forms, such as:

• offering practical tips 
• celebrating solo female travel
• visiting street food markets and restaurants 
• hiking or adventure sports
• sharing beautiful moments and hidden gems from trips
• posting about life on the road full-time
• travel writers sharing snippets and photos from their blogs

Yep, you've guessed it. Anyone with a passion for exploration can become a travel influencer. And you probably have a few on your feed.

A travel influencer may share everything about their trip, from a bowl of wonton soup to walking the Great Wall of China, or just a few details. Some of these individuals have previous experiences in the travel industry, but many are trying to create something on their own. They may work full-time or part-time. Influencers can work in niches thanks to the wide variety of creators and interests out there.

Some influencers in the UK only share content about travelling in their local area. This doesn't have to be a Lonely Planet-level guide. Brands often collaborate with travel influencers to promote their content. 

How much do travel influencers cost?

Working with top travel influencers comes with a hefty price tag. While costs vary depending on the influencer's reach, engagement rates, and platforms, influencers with millions of followers typically charge between £10,000 and £100,000 per sponsored post. Brands must be prepared to invest significantly to collaborate with these influencers, but the potential for high engagement and brand visibility often makes it worthwhile.

For brands with smaller budgets, working with micro- and nano-influencers rather than mega-influencers is a game-changer. These travel bloggers, with 1,000-100,000 followers, may have a smaller reach, but they offer incredible value. Their smaller audiences are often more engaged, and these creators typically specialise, becoming experts in their niche. This allows brands to tap into highly targeted communities and create more authentic connections with potential customers.

With smart scaling, these influencers can encourage user-generated content (UGC). This is invaluable as it can help your brand gain momentum and inspire more people to create content around your products organically.

On Kolsquare's influencer marketing platform, you have all the data you need to find the right travel influencers for your campaign. Managing multiple creators and collecting the necessary research can be overwhelming and time-consuming, leading to missed opportunities. Kolsquare makes the entire process easier and faster with ready-to-go insights into influencers on any platform. Quickly discover influencers with a passion for travel and assess their audience, abilities, content, and more. 

Book in for a free demo today! 

How do travel influencers get paid/make money?

Travel influencers make money in various ways, often depending on their platform and audience size.

One of the most significant revenue streams for these creators with a passion for travel is through brand partnerships. Many influencers also engage in affiliate marketing, earning a commission on bookings or product sales made through their referral links.

Additionally, travel bloggers may charge to make appearances at events, create paid content for travel campaigns, or sell their own merchandise. Most influencers also generate income from ad revenue on social media platforms and monetise exclusive content through memberships and Patreon. 

Who is the most famous travel influencer?

The most famous influencer on our list is undoubtedly Burak Özdemir, who has more than 100M followers spanning multiple platforms.

But let's move on to some other famous names who didn't make our list. One of the most popular travel influencers is Jack Morris. He has built a reputation for sharing stunning, exotic destinations around the world. Jack Morris posts highly curated travel photos showcasing his passion for travel and collaborations with top brands.

In addition to Jack Morris, there is Nataly Osman, creator of the popular Follow Me To tours. Nataly Osman's travel content is well-curated, often featuring luxury locations.

On the other hand, Alex Strohl is a French influencer who creates adventurous travel content, biking, jet skiing, and horse-riding his way across the world. 

Closer to home, several UK-based travel influencers have also carved out loyal followings:

• Ryan Libbey (@ryan.libbey, 350K followers, Instagram): Known for fitness and outdoor adventure, Ryan Libbey showcases scenic hikes and countryside escapes across the UK and Europe.
• Victoria Philpot (@vickyflipflop, 10K followers, Instagram): Victoria Philpot shares practical travel tips and witty, down-to-earth insights from her explorations of British coastal towns, festivals, and road trips.
• Paul and Carole (@PaulandCaroleLovetoTravel, 31K followers, YouTube): The travelling couple are cruise-lovers. They have visited 59 countries and completed 62 cruises. Their aim? To inspire beginner cruisers to get on the boat. 
• Brooke Saward (@worldwanderlust, 507K followers, Instagram): Creator of World of Wanderlust, Brooke Saward, shares a mix of solo travel storytelling and European getaways that inspire both first-time and seasoned adventurers.
• Emily Taylor (@trigsandteeth, 46k followers, Instagram): Moorland leader, Emily Taylor, shares her adventures roaming

Together, these creators reflect how travel influencers have diversified and branched off into many niches. While Emily Taylor sticks to the UK,