The Top 10 influencers on X (Twitter) Worldwide

Although the number of users of X (formerly Twitter) is forecast to fall next year, you shouldn't write off Elon Musk's network just yet. It is therefore important to know the app's most influential key opinion leaders (KOLs).  Kolsquare  provides you with the ranking of the top 10 influencers on X with many details about the audience as well as credibility scores, engagement rates, and EMV.

A cheerful young Indian teenager in earphones holds a phone with a green screen and X logo

The Top Influencers on Twitter.com - Our Methodology

The ranking of the top 10 influencers on X (twitter.com) is based on the analysis of our database which includes more than three million influencers with 5K followers or more. Using various filters, we can provide you with information on important KPIs, such as EMV or engagement rate as well as details on the audience.

  • Credibility score from 70/100: Kolsquare's credibility score is a number from 0 to 100 that indicates how trustworthy the KOL's audience is. From 70 and above, we assume that many real people are part of the community and rate the influencers as credible.
  • Engagement rate: By calculating reactions, comments, shares, likes, etc. per post, you get the engagement rate as a percentage.
  • Earned Media Value: The Earned Media Value (EMV) gives an indication of how much influencers can charge for different content formats on the respective networks.

Kolsquare Insight: Please note that the data was collected on October 17, 2023 and may  differ on a daily basis. Why not see the power of our database  for yourself by booking a free demo with our experts?

Who are the most Successful X Accounts Worldwide?

1. Who has the most X followers? Priyanka (priyankachopra)

  • Interests: Beauty, Sports & Fitness

Followers:

  • Instagram: 89.6 million
  • X: 27.7 million
  • Location: India
  • Location of the audience: India
  • Kolsquare Credibility Score: 75/100

Average engagement rate:

  • Instagram posts: 2.27% | Instagram reels: 0.7%
  • X: - %

Earned Media Value:

  • Instagram Reels: €733.35K
  • X: €51.51K

Priyanka Chopra describes herself as a dreamer and an "achiever". Most of her 89.6 million followers on Instagram and 27.7 million on X are between 25 and 34 years old and male; she caters to the beauty and sports & fitness sectors. The majority of her audience is in India like herself; her credibility score is 75/100. With a solid average engagement rate for Instagram posts, she  has a higher EMV on the Meta-owned platform Instagram than on X.

2. Anushka SHARMA

  • Interests: Entertainment (movies, TV...), fashion & accessories, traveling

Followers:

  • Instagram: 65.1 million
  • X: 23.5 million
  • Location: Mumbai, India
  • Location of the audience: India
  • Kolsquare Credibility Score: 76/100

Average engagement rate:

  • Instagram Posts: 3.28% | Instagram Reels: 1.52%
  • X: - %

Earned Media Value:

  • Instagram Reels: €1.09 million
  • X: €67.62K

Anushka Sharma lives in Mumbai, India. The influencer has 65.1 million followers on Instagram and 23.5 million on X, most of whom are men aged between 25 and 34. Sharma's topics are entertainment, fashion & accessories, and travel. Sharma has a Kolsquare credibility score of 76/100 and her content on Instagram achieves high engagement rates, which is why her EMV on Instagram is also higher than on X. 

3. Auronplay

  • Interests: Inspiration & Lifestyle

Followers:

  • Instagram: 18.7 million
  • X: 20 million
  • Location: Barcelona, Spain
  • Location of the audience: Spain
  • Kolsquare Credibility Score: 83/100

Average engagement rate:

  • Instagram Posts: 3.98% | Instagram Reels: 0%
  • X: - %

Earned Media Value:

  • Instagram Reels: €148,18K
  • X: €33.33K

Auronplay, from Barcelona, has over 18.7 million followers on Instagram and 20 million on X, most of whom are between 18 and 24 years old and male. His content revolves around inspiration & lifestyle, with a credibility score of 83/100. He only has a known engagement rate for Instagram posts and also has a higher EMV on the meta-owned app.

4. Paris Hilton

  • Interests: Entertainment (movies, TV...), Inspiration & Lifestyle, Gaming

Followers:

  • Instagram: 25.7 million
  • YouTube: 1.3 million
  • X: 16.6 million
  • Location: USA
  • Audience location: USA
  • Kolsquare Credibility Score: 70/100

Average engagement rate:

  • Instagram Posts: 2.3 % | Instagram Reels: 2.7%
  • YouTube: 0.01%
  • X: - %

Earned Media Value:

  • X: €29.55K

Paris Hilton, an iconic figure in pop culture, extends her influence adeptly on Twitter through a blend of authenticity and savvy engagement. Beyond her status as a socialite, she leverages her platform to share personal insights, lifestyle trends, and philanthropic endeavors, engaging her audience with a mix of glamour and relatability. Hilton's adeptness in curating an aspirational yet approachable image resonates with her followers, showcasing her prowess as an influencer. Her Twitter presence reflects a balance of entertainment, fashion, and social advocacy, showcasing her versatility in connecting with a diverse audience and cementing her role as a noteworthy influencer in the digital landscape.

5. Felipe Neto

  • Interests: Beauty, Sports & Fitness, Humor

Followers:

  • Instagram: 17.4 million
  • YouTube: 45.6 million
  • Location: São Paulo, Brazil
  • Location of the audience: Brazil
  • Kolsquare Credibility Score: 80/100

Average engagement rate:

  • Instagram Posts: 1.21% | Instagram Reels: 0.29%
  • YouTube: 0.2%

Earned Media Value:

  • Instagram Reels: €61,61K
  • TikTok: € 567.31K

Felipe Neto, who lives in São Paulo, has a wide range of interests: beauty, sport & fitness, and humor. With a sizable following of 17.4 million on Instagram and 45.6 million on YouTube, he mainly appeals to a Brazilian audience. Neto also has a very good credibility score of 80/100 and relatively low engagement rates on the platforms.

6. Markiplier

  • Interests: Beauty, Sports & Fitness, Inspiration & Lifestyle, Gaming

Followers:

  • Instagram: 12 million
  • YouTube: 35.6 million
  • X: 14 million
  • Location: Los Angeles, USA
  • Audience location: USA
  • Kolsquare Credibility Score: 79/100

Average engagement rate:

  • Instagram Posts: 2.52% | Instagram Reels: 0.68%
  • YouTube: 0.55%
  • X: 1,58%

Earned Media Value:

  • Instagram Reels: €90,54K
  • YouTube: €1.59 million
  • X: €416.76K

Markiplier produces content for his 12 million followers on Instagram, 35.6 million on YouTube, and 14 million on X from Los Angeles. His interests range from beauty, sports & fitness to inspiration & lifestyle and gaming. He appeals to an 18- to 24-year-old, male, US-American audience and has a credibility score of 79/100.

7. AOC - Alexandria Ocasio-Cortez

  • Interests: Culture (art, literature...), inspiration & lifestyle, photography

Followers:

  • Instagram: 8.52 million
  • X: 13.3 million
  • Location: New York, USA
  • Audience location: USA
  • Kolsquare Credibility Score: 86/100

Average engagement rate:

  • Instagram posts: 1.46% | Instagram reels: 0.6%
  • X: 0,43%

Earned Media Value:

  • Instagram Reels: €79K
  • TikTok: €337.51K

Alexandria Ocasio-Cortez aka AOC is a US congresswoman from the 14th district of New York. So, is she a politician or an influencer? Her 8.52 million followers on Instagram and 13.3 million on X follow her because she stands up for a just society and strategically presents her messages to a predominantly 25 to 34-year-old female audience. As an MP, she has a good credibility score of 86/100, normal engagement rates, and good ratings.

8. Ratan N. Tata

  • Interests: Architecture & Design, Inspiration & Lifestyle, Vehicles

Followers:

  • Instagram: 8.82 million
  • X: 12.7 million
  • Location of the audience: India
  • Kolsquare Credibility Score: 90/100

Average engagement rate:

  • Instagram Posts: 14.64% | Instagram Reels: 0%
  • X: 0,39%

Earned Media Value:

  • Instagram Reels: €70,01K
  • X: €85.9K

The Chairman of Emeritus, Tata Sons and the Tata Trust Ratan N. Tata is followed by 8.82 million people on Instagram and 12.7 million on X. He addresses the topics of architecture & design, inspiration & lifestyle and vehicles. His credibility score of 90/100 is incredible. He also has an above average engagement rate on Instagram posts, whereas his EMV is rather low.

9. Zoella

  • Interests: Travel, Beauty, Business, Inspiration & Lifestyle, Fashion & Accessories

Followers:

  • Instagram: 9.3 million
  • YouTube: 10.7 million
  • X: 12.2 million
  • Location: London, UK
  • Audience location: USA
  • Kolsquare Credibility Score: 72/100

Average engagement rate:

  • Instagram Posts: 3.9% | Instagram Reels: 2.96%

Earned Media Value:

  • Instagram Reels: €330,71K
  • X: €20.37K

Zoella, founded by Zoe Sugg and based in London, has a large audience in the USA, which is between 18 and 24 years old and predominantly female. 9.3 million followers on Instagram, 10.7 million on YouTube, and 12.2 million on X follow the content "to watch, read, learn & store. Good vibrations and breaking taboos". The credibility score of 72/100 is still ok, but the engagement rates are high.

10. Hola Soy German

  • Interests: Beauty, Sports & Fitness

Followers:

  • Instagram: 17.9 million
  • X: 12.2 million
  • Location: Los Angeles, USA
  • Location of the audience: Mexico
  • Kolsquare Credibility Score: 81/100

Average engagement rate:

  • Instagram Posts: 6.87% | Instagram Reels: 1.49%
  • X: - %

Earned Media Value:

  • Instagram Reels: €274.5K
  • X: €80.07K

Hola Soy German lives in Los Angeles, but has a predominantly Mexican, male audience aged between 18 and 24. His 17.9 million followers on Instagram and 12.2 million on X are interested in beauty and sports & fitness. He has a very good credibility score of 81/100 and very good engagement rates on Instagram.

How do you find ki-, mega- and micro-influencers on X?

Our platform not only helps you to identify relevant and high-reach influencers but also allows you to find those KOLs who really match your brand values. We offer many advantages and unique features which you can read about on our website or simply try out live.

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