The Top 10 Influencers on YouTube Worldwide

Why is YouTube and its Creators so successful? There are several reasons for this: The platform is accessible and versatile for users, it offers its creators different monetization opportunities, and brands from a wide range of industries find a (new) target group via YouTube. That's why you should definitely use YouTube as an advertising channel and  know who the platform's top 10 KOLs are. 

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The Top 10 Biggest and Most Successful YouTubers in the World

The ranking of the top 10 largest YouTube channels in 2023 is based on Kolsquare data. Our database includes more than three million influencers who have 5K or more followers on Instagram, TikTok, Facebook, X, or YouTube. Only the genres "influencers", "bloggers," and "videographers" were considered for the list. You also get exclusive information about:

  • Credibility score from 70/100: Kolsquare's credibility score is a number from 0 to 100 that indicates how trustworthy an influencer is based on the authenticity of his audience. The fewer fake followers a YouTube channel has, the higher the score ( 70 and above = good).
  • Engagement rate: The percentage of engagement is calculated from reactions, comments, shares, likes, etc. per post. Today, this rate is one of the most important key figures for influencer marketing.
  • Earned Media Value: Maybe you're wondering how much you should pay your influencers? The Earned Media Value (EMV) will tell you.

Kolsquare Insight: We collected the data on October 17, 2023 and compiled it for you, but it may  vary from day to day. Why not check out our platform for yourself and create your own rankings of the most successful influencers?

The Top 10 Most Famous YouTubers with the most Subscribers

1. The most subscribed YouTube channel: Pewdiepie

  • Interests: Entertainment (movies, TV...), Inspiration & Lifestyle, Gaming

Followers:

  • Instagram: 21.6 million
  • YouTube: 111 million
  • Location: Brighton, UK
  • Audience location: USA
  • Kolsquare Credibility Score: 80/100

Average engagement rate:

  • Instagram Posts: - % | Instagram Reels: - %
  • YouTube: 0.32%

Earned Media Value:

  • Instagram Reels: €171,22K
  • YouTube: €2.19 million

The Brit Pewdiepie is certainly a household name to many. Perhaps you are one of the 21.6 million followers on Instagram and 111 million subscribers on YouTube? Having grown up in the gaming scene, he now holds first place in the ranking of the most successful influencers on YouTube. Most of his followers are between 18 and 24 years old, male, and live in the USA. His Kolsquare credibility score of 80/100 is really very good while his average engagement rate of 0.32% on YouTube is still ok. However, Pewdiepie is an expensive cooperation partner if you are looking for a partnership on YouTube.

2. Vlad Super Vlad

  • Interests: Entertainment (movies, TV...), family, inspiration & lifestyle

Followers:

  • Instagram: 269K
  • YouTube: 102 million
  • Location: Miami, USA
  • Location of the audience: Brazil
  • Kolsquare Credibility Score: 78/100

Average engagement rate:

  • Instagram Posts: 0.33% | Instagram Reels: 0.15%
  • YouTube: 0.07%

Earned Media Value:

  • Instagram Reels: €682,76
  • YouTube: €4.7 million

Good, great, Vlad Super Vlad. The Miami-based YouTuber is particularly successful on the video platform. His 102 million subscribers are predominantly female, aged between 25 and 34, and live in Brazil. His credibility score is good at 78/100, his engagement rates definitely have room for improvement, and  his EMV is even higher than first place!

3. Juega German

  • Interests: Inspiration & Lifestyle

Followers:

  • Instagram: 502K
  • YouTube: 48.7 million
  • Location of the audience: Argentina
  • Kolsquare Credibility Score: 83/100

Average engagement rate:

  • Instagram Posts: - % | Instagram Reels: - %
  • YouTube: 0.49%

Earned Media Value:

  • Instagram Reels: €3,98K
  • YouTube: €2.11 million

Juega German's content mainly appeals to 18 to 24-year-old Argentinians. He has 502K followers on Instagram and 48.7 million on YouTube. He has a very good credibility score of 83/100 and his engagement rate on YouTube is 0.49%. Nevertheless, he has a very high EMV on the video platform.

4. Felipe Neto

  • Interests: Beauty, Sports & Fitness, Humor

Followers:

  • Instagram: 17.4 million
  • YouTube: 45.6 million
  • Location: São Paulo, Brazil
  • Location of the audience: Brazil
  • Kolsquare Credibility Score: 80/100

Average engagement rate:

  • Instagram Posts: 1.21% | Instagram Reels: 0.29%
  • YouTube: 0.2%

Earned Media Value:

  • Instagram Reels: €61,61K
  • YouTube: €567.31K

Felipe Neto comes from São Paulo, Brazil. The topics he addresses are varied and range from beauty and sport & fitness to humor. With 17.4 million followers on Instagram and 45.6 million on YouTube, he takes fourth place in the ranking of the most successful influencers on YouTube. His credibility score of 80/100 is also very good while his engagement rates are better compared to the others. However, his EMV is lower. He is also on the list of the top 10 influencers on X.

5. Mikecrack

  • Interests: Entertainment (movies, TV...), Inspiration & Lifestyle

Followers:

  • Instagram: 14.2K
  • YouTube: 44.3 million
  • Location of the audience: Mexico
  • Kolsquare Credibility Score: 81/100

Average engagement rate:

  • Instagram Posts: - % | Instagram Reels: - %
  • YouTube: 1.06%

Earned Media Value:

  • Instagram Reels: €149,65
  • YouTube: €2.93 million

Mikecrack has a predominantly Mexican, 18- to 24-year-old, male audience. With topics from the entertainment sector, he has 14.2K followers on Instagram and 44.3 million on YouTube. His Kolsquare credibility score is very good: 81/100. Compared to his engagement rate of around one percent, he has a very high EMV of 2.93 million euros.

6. Kimberly LOAIZA

  • Interests: Inspiration & Lifestyle, Fashion & Accessories

Followers:

  • Instagram: 37.9 million
  • TikTok: 1.2 million
  • YouTube: 42.5 million
  • Location: Mexico City, Mexico
  • Location of the audience: Mexico
  • Kolsquare Credibility Score: 83/100

Average engagement rate:

  • Instagram Posts: 4.85% | Instagram Reels: 1.41%
  • YouTube: 0.71%

Earned Media Value:

  • Instagram Reels: €673,01K
  • YouTube: €2.95 million

Kimberly LOAIZA, with a Mexican and 18- to 24-year-old audience, comes from Mexico City. Her channel is all about inspiration & lifestyle and fashion & accessories. She has 37.9 million followers on Instagram, 1.2 million on TikTok and 42.5 million on YouTube. Her credibility score of 83/100 is really surprisingly good given these high follower numbers. Loaiza also has high engagement rates on Instagram and YouTube, as well as a considerable EMV.

7. Luisito Comunica

  • Interests: Travel, Sports & Fitness, Inspiration & Lifestyle

Followers:

  • Instagram: 33.6 million
  • YouTube: 41.3 million
  • Location: Mexico City, Mexico
  • Location of the audience:[ED2] 
  • Kolsquare Credibility Score: 84/100

Average engagement rate:

  • Instagram posts: 3.1% | Instagram reels: 1.14%
  • YouTube: 0.34%

Earned Media Value:

  • Instagram Reels: €565.79K
  • YouTube: €1.41 million

Also from Mexico City is Luisito Comunica, who is known for his travel, sports, and lifestyle content. With 33.6 million Instagram followers and 41.3 million YouTube subscribers, he has a considerable influence, especially on 18 to 24-year-olds. Again: a very good credibility score of 84/100 as well as high engagement rates and high EMV.

8. Luccas Neto

  • Interests: Sports & Fitness, Beauty, Inspiration & Lifestyle, Humor

Followers:

  • Instagram: 5.79 million
  • YouTube: 40.4 million
  • Location: São Paulo, Brazil
  • Location of the audience: Brazil
  • Kolsquare Credibility Score: 81/100

Average engagement rate:

  • Instagram Posts: 0.97% | Instagram Reels: 1.03%
  • YouTube: 0.15%

Earned Media Value:

  • Instagram Reels: €66,88K
  • YouTube: €753.23K

Brazilian Luccas Neto appeals to 5.79 million people on Instagram and 40.4 million on YouTube with his content on the topics of sport & fitness, beauty, inspiration & lifestyle, and humor, with the majority of his audience aged between 18 and 24 and female. His credibility score of 81/100 is very good, his engagement rates ok, as is his EMV.

9. ElrubiusOMG

  • Interests: Gaming, Inspiration & Lifestyle

Followers:

  • Instagram: 29.8K
  • YouTube: 40.3 million
  • Location of the audience: Mexico
  • Kolsquare Credibility Score: 75/100

Average engagement rate:

  • Instagram Posts: - % | Instagram Reels: - %
  • YouTube: - %

Earned Media Value:

  • Instagram Reels: €313,64

The Mexican channel Ust Y Rubius Cdf mainly shares gaming content. His YouTube bio states: "One day you'll find horror games, another day funny games, another day indie games, etc., but I don't just upload gay games!". He has 29.8K followers on Instagram and 40.3 million on YouTube.

10. Federico Vigevani

  • Interests: Wellness & Health, Fitness, Food & Drinks, Family, Travel

Followers:

  • Instagram: 7.98 million
  • YouTube: 37 million
  • Location: Mexico
  • Audience location: Argentina, Mexico
  • Kolsquare Credibility Score: 83/100

Average engagement rate:

  • Instagram Posts: 6.6% | Instagram Reels: 2.6%
  • YouTube: 1.5%

Earned Media Value:

  • Instagram Reels: €2,7K
  • YouTube: €4,4K  

Federico Vigevani, a renowned YouTube personality born in Uruguay on October 1, 1994, gained fame as part of Dosogas, amassing over 5 million subscribers with prank and vlog content. Following their split, he ventured into a self-titled YouTube channel featuring ASMR and trending videos like TikTok tests and Among Us gameplay, while achieving milestones like winning the Eliot Award for Breakout Star in October 2020.

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