Top 10 Stockholm influencers to watch in 2025

Key Takeaways

• Influencer marketing in Sweden is driven by creativity, personal branding, and strong connections with niche audiences.
  
• This ranking was built using data from our platform, analyzing over 3 million KOLs with at least 5,000 followers on one or more popular platforms such as Instagram, TikTok, YouTube, Facebook, X, and Snapchat.
• Categories like fashion, wellness, interior design, tech, and sustainability are particularly dominant among top-performing Stockholm influencers.

Methodology

To identify the most impactful Swedish influencers of 2025, we selected creators who:

• Have fewer than 1 million followers
  
• Are based in Stockholm or have at least 30% of their audience from Sweden
  
• Are active on Instagram, TikTok, or YouTube
  
  

Each influencer was evaluated using the following metrics:

• Credibility Score (out of 100): Measures audience authenticity
  
• Engagement Rate: Indicates how actively followers interact with content
  
• Earned Media Value (EMV): Estimates the monetary value of organic reach

1. Oh Woah (Ludde Blomqvist)

Location: Stockholm

Interests: Inspiration & Lifestyle, Fashion & Accessories, Health and Wellness, Culture, Sport & Fitness

Followers:

• Instagram: 250K
• TikTok: 1.8M
  

Location of the audience: 

• Sweden (40.4%)
• USA (9.58%)
• Norway (5.27%)
  Credibility Score: 82.6/100

Audience Location: 

• Sweden (40.4%)
• United States (9.58%)
• Norway (5.27%)
  Credibility Score: 82.6/100

Average engagement rate:

• Instagram posts: 12.9K – 5.15%
• Instagram Reels: 256K – 102%
• TikTok: 76.9K – 4.27%

Earned Media Value:

• Instagram Reels: 319K €
• Instagram posts: 18.3K €
• Instagram Stories: 816 €
• TikTok: 117 €

Oh Woah, also known as Ludde Blomqvist, is a Stockholm-based content creator known for a playful and edgy aesthetic that blends fashion, humor, and Gen Z culture. With a strikingly high engagement rate—especially on Instagram Reels—Oh Woah has cultivated a highly active audience, predominantly aged 18–24. Ludde’s unique mix of relatable content, quirky style, and cultural relevance makes this creator one of Sweden’s most magnetic digital voices in 2025.‍

<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@ohwoah__/video/7240145842114399514" data-video-id="7240145842114399514" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@ohwoah__" href="https://www.tiktok.com/@ohwoah__?refer=embed">@ohwoah__</a> <p>smooth operator</p> <a target="_blank" title="♬ OUT NOW Enzo Smooth Operator - Enzo is Burning" href="https://www.tiktok.com/music/OUT-NOW-Enzo-Smooth-Operator-7229797537868450587?refer=embed">♬ OUT NOW Enzo Smooth Operator - Enzo is Burning</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>

2. Claesson Pataket

‍Location: Stockholm

Interests: Entertainment (cinema, TV), Inspiration & Lifestyle, Family, Nature & Environment, Sport & Fitness

Followers:

• Instagram: 145K
• TikTok: 248K
  

Audience Location: 

• Sweden (87.7%)
• Norway (1.72%)
• Spain (1.53%)
  Credibility Score: 94.4/100

Average engagement rate:

• Instagram reel: 25.5K – 17.6%
• TikTok: 98.9K – 39.8%

Earned Media Value:

• Instagram reels: 46.2K €
• Instagram Stories: 394 €
• TikTok: 197K €

Claesson Pataket, a Stockholm-based creator, blends humor, storytelling, and local charm to create engaging digital content that celebrates Swedish culture and everyday life. Known for their unique voice and high engagement—especially on TikTok—Claesson resonates with a mostly Swedish-speaking audience. With a credibility score of 94.4/100 and TikTok engagement nearing 40%, this creator stands out as one of Sweden’s most trusted and captivating influencers in 2025.

 3. Claerence

‍Location: Stockholm

Interests: Entertainment (cinema, TV…), Humour, Inspiration & Lifestyle, Music

Followers:

• Instagram: 437K
• YouTube: 57.4K
  

Audience Location:

• Sweden (85.1%)
• Finland (2.21%)
• United States (2.01%)
  Credibility Score: 91.4/100

Average engagement rate: 

• Instagram posts: 107K – 24.4%
• YouTube: 116 – 0.2%

Earned Media Value:

• Instagram posts: 127K €
• Instagram Stories: 1.19K €
• YouTube: 13.2K €

Claerence is a Stockholm-based comedian and social entertainer who has made a name for himself with his quirky humor, skits, and irreverent takes on everyday life. His ultra-high engagement rate on Instagram proves how deeply his content resonates with his predominantly Swedish audience. With roots in music and a creative blend of lifestyle and laughs, Claerence is one of Sweden’s most original voices in the digital space, blurring the lines between comedy, culture, and commentary.

 4. Amanda Edmundsson:

Location: Stockholm

Interests: Beauty, Inspiration & Lifestyle, Photography, Fashion & Accessories

Followers:
 • Instagram: 122K
 • TikTok: 2.5M

Audience Location:
 • Sweden (44%)
 • United States (9.76%)

Credibility Score: 81/100

Average engagement rate:
 • Instagram posts: 7.93%
 • TikTok: 0.28%

Earned Media Value:
 • Instagram posts: 11K €
 • Instagram Stories: 332 €
 • TikTok: 10.8K €

Amanda Edmundsson is a Stockholm-based global influencer celebrated for her dreamy aesthetic and fresh, fashion-forward content. With a majority female Gen Z audience, Amanda delivers consistently engaging beauty and lifestyle content across TikTok and Instagram. Her clean visuals and genuine vibe have earned her a loyal fanbase and strong presence in both Scandinavian and international markets

5. Therése Lindgren:

Location: Stockholm

Interests: Beauty, Family, Fashion & Accessories, Photography

Followers:
 • Instagram: 983K

Audience Location:
 • Sweden (71.2%)
 • United States (3.97%)

Credibility Score: 75.6/100

Average engagement rate:
 • Instagram posts: 15.1K (1.54%)
 • Instagram Reels: 5.83K (0.59%)

Earned Media Value:
 • Instagram posts: 24.5K €
 • Instagram Reels: 13.3K €
 • Instagram Stories: 2.68K €

Therése Lindgren is one of Sweden’s most beloved content creators, known for her gentle personality and strong advocacy for animal rights. Based in Stockholm, she shares lifestyle, beauty, and family-centered content with an audience primarily located in Sweden. Though slightly less active lately, her reputation as a pioneer influencer and founder of @svenskadjurfonden continues to cement her status in the Nordic influencer space.

 6. nattid:

‍Location: Stockholm

Interests: Friends & Family, Fashion & Accessories, Beauty, Music, Food & Drinks

Followers:
 • Instagram: 293K
 • TikTok: 2.3M
 • YouTube: 130K

Credibility Score: 81.7/100

Audience Location:
 • Sweden (65.7%)
 • Norway (3.54%)
 • United States (3.44%)

Average engagement rate:

• Instagram posts: 3.97K (1.35%)
• Instagram Reels: 11.1K (3.79%)
• TikTok: 11K (0.48%)
• YouTube: 1.12K (0.86%)

Earned Media Value:

• Instagram posts: 6.7K €
• Instagram Reels: 22.9K €
• Instagram Stories: 798 €
• TikTok: 16K €
• YouTube: 16.2K €

nattid is a Stockholm-based creator blending lifestyle, interiors, fashion, and motherhood with a relatable and positive energy. With strong traction across Instagram, TikTok, and YouTube, she shares personal moments and brand collaborations that resonate particularly well with her Swedish audience. Known for her warmth and authenticity, nattid is a go-to influencer for campaigns that aim to build emotional connection and community trust.

 7. Linz0r

Location: Stockholm

Interests: Inspiration & Lifestyle, Health and Wellness, Culture, Social, Gaming

Followers:
 • Instagram: 248K
 • YouTube: 913K
 • TikTok: x

Audience Location: 

• USA (35.4%)
• UK (6.19%)
• Brazil (5.79%)
• Germany (4.29%)
• Mexico (4.29%)
  Credibility Score: 75.4/100

Average engagement rate:

• Instagram posts: 0.36% (899)
• Instagram Reels: 1.76K
• YouTube: 0.05% (491)

Earned Media Value:

• Instagram Reels: 1.76K €
• Instagram Stories: 675 €
• YouTube: 6.61K €

Linz0r, a Stockholm-based lifestyle blogger and founder of @scandyswe, is known for her creative blend of wellness, culture, and social content with a distinctly personal aesthetic. Despite a recent dip in activity, her sizable YouTube audience and long-standing Instagram presence make her a notable digital personality with global reach, especially across the U.S. and Latin America.

‍8. Benjamin Ingrosso:

Location: Stockholm

Interests: Travel, Sport & Fitness, Music

Followers:
• Instagram: 871K
• TikTok: 355K
• YouTube: 72.8K

• Facebook 64k

Audience Location:
 • Sweden (50.3%)
 • Norway (10.1%)
 • Spain (5.41%)
Credibility Score: 82.6/100

Average engagement rate:

• Instagram posts: 22.8K (2.62%)
• Instagram Reels: 36.5K (4.2%)
• TikTok: 17.7K (4.98%)
• Facebook 4.19K (6.54%)  

 Earned Media Value:

• Instagram posts: 31.6K €
• Instagram Reels: 71.2K €
• Instagram Stories: 2.37K €
• TikTok: 28.1K €
• Facebook 5.09K

Benjamin Ingrosso is a Swedish pop star, performer, and content creator who effortlessly blends music with lifestyle content. Known for his charismatic stage presence and online charm, Benjamin maintains a strong connection with fans through authentic posts and behind-the-scenes moments. His highly engaged Swedish audience and consistent reach make him a valuable figure for both music and lifestyle partnerships.

 9. Anis Don Demina:

‍Location: Stockholm

Interests: Entertainment, Food & Drinks, Inspiration & Lifestyle, Sport & Fitness, Travel

Followers:
 • Instagram: 323K
 • TikTok: 359K
 • YouTube: 625K

Audience Location: 

• Primarily Sweden (84.8%)
• Credibility Score: 86.1/100

Average engagement rate:

• Instagram posts: 7.62K (2.36% )
• Instagram Reels: 3.41K (1.06% )
• TikTok: (8.54K (2.38%)
• YouTube: 2.12K (0.34%)

Earned Media Value:

• Instagram posts: 10.7K €
• Instagram Reels: 12.7K €
• Instagram Stories: 879 €
• TikTok: 25.9K €
• YouTube: 48.6K €

Anis Don Demina is a multifaceted Swedish content creator and music artist, known for blending entertainment with humor, lifestyle, and cultural commentary. Based in Stockholm, Anis connects deeply with a predominantly Swedish audience through music-driven storytelling and bold personality. With strong cross-platform performance and a high credibility score, he's a go-to figure for high-energy campaigns and culturally relevant content in Sweden’s creator economy.

 10. Musti Gamauri‍

Location: Stockholm, Sweden

Interests: Entertainment (cinema, TV), Inspiration & Lifestyle, Family

Followers:
 • Instagram: 291K
 • TikTok: 242K
 • YouTube: 716K

Audience Location: 

• Sweden (85.8%)

Credibility Score: 93/100

Average engagement rate:

• Instagram posts: 48.5K (16.6%)
• TikTok: 70.1K (29%)
• YouTube: 3.66K (0.51%)

Earned Media Value:

• Instagram posts: 54.5K €
• Instagram Stories: 793 €
• TikTok: 155K €
• YouTube: 98K €

Musti Gamauri is one of Sweden’s most dynamic content creators, known for his humorous and engaging videos that spotlight everyday life and family-friendly entertainment. With an exceptionally high engagement rate—particularly on TikTok and Instagram—Musti resonates strongly with a Swedish-speaking audience. His sharp production style and viral-friendly format make him a compelling partner for brands looking to drive massive visibility in Sweden’s digital market.

Conclusion

The Stockholm influencer scene is thriving in 2025, with creators building strong followings through authenticity, style, and purpose. Whether through wellness content, design inspiration, or standout fashion, these influencers offer brands a powerful way to build trust and visibility in the Nordics.

Kolsquare Insight: Data was collected on July 2, 2025, and may evolve.

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