The New HFSS Policy Is Live: What UK Brands and Agencies Need to Know

From 5th January 2026, new HFSS regulations ban ads for identifiable less healthy food and drink across paid online media, including creator marketing, as well as TV and on-demand before the watershed.

Join Scott Guthrie, Director at IMTB, for a clear, practical breakdown of what the rules mean in practice, what brands need to change now, and how to stay compliant across influencer and social campaigns.