All articles by Sophie Douez

Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

Q&A

Matriochka Influences : “Influencer marketing is a strategic pillar that brands cannot afford to sideline”

April 15, 2024

Kolsquare News

Kolsquare becomes a certified B Corporation: a milestone in our journey to positively impact the world

March 26, 2024

Focus

Influencer marketing in Spain 2024: low prices and new regulations to define the market

March 15, 2024

Q&A

Fraich’Touch Agency: brands who win the Olympics will be those who understand the Games are bigger than sport

March 13, 2024

News

EU Digital Markets Act comes into force, delivering social media users greater control over data

March 11, 2024

Responsible Influence

How can NGOs leverage influencer marketing to raise awareness — and donations — for critical issues?

February 29, 2024

Q&A

Fusalp: for luxury brands in influence, quality trumps quantity every time

February 20, 2024

Q&A

The influencer marketing cost landscape: an interview with Jenny Song Schmidt

February 12, 2024

Carlotta Pabst and Esther Haberkorn, vertbaudet Germany Communications and Influencer Marketing Managers

Influence strategy

Vertbaudet Germany: long-term influencer collaborations deliver sustainable customer loyalty

February 14, 2024