All articles by Sophie Douez

Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

Social networks

Shorts, showrunners and social TV: The new age of YouTube influence

May 20, 2025

Q&A

More powerful than ever: why YouTube is a key platform for influencer marketing in 2025

May 7, 2025

Influence strategy

YouTube at 20: How big-budget content and podcasts are shaping influence

April 29, 2025

Kolsquare News

New on Kolsquare: Seamless, efficient creator payments — built for scale, simplicity and compliance

April 29, 2025

Influence strategy

Wielding influence marketing to drive business: that challenge of rationalising the strategy across the marketing mix

March 18, 2025

Influence strategy

Driving Authenticity: How SNCF Connect reimagined its influencer marketing strategy to support the brand across multiple marketing touchpoints

March 18, 2025

Focus

International Women’s Day 2025: Five questions with Kolsquare’s female leadership team

March 7, 2025

Influence strategy

From trend to tactic: Tiphaine Neveu on redefining influence as a core marketing pillar

March 18, 2025

Q&A

Affiliate marketing meets influence: why brands must develop a holistic influence strategy

February 19, 2025