Sophie Douez

All articles by Sophie Douez

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Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

From content to conversion: the new rules of influencer marketing in Germany

From hype to revenue: how influencer marketing is reshaping the UK media mix

Who really drove Oscars buzz on Instagram in 2026?

Influence 2026: creativity, performance and the end of the classic funnel

Influence without silos: why maturity is the real shift

Studio Paillette: how circular fashion is reinventing micro-influence

Influence should become the creative core of the marketing mix

February 25, 2026

Kolsquare welcomes Storyclash: building Europe’s influencer marketing powerhouse

January 20, 2026

Kolsquare dashboard mockup showing influencer marketing analytics: audience sentiment score of 75/100 based on campaign comments, sentiment breakdown icons

Introducing Kolsquare’s new sentiment analysis feature: understand how people really feel about your campaigns

January 8, 2026