Sophie Douez

All articles by Sophie Douez

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Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

Influence strategy

Combien coûte une plateforme de marketing d'influence en 2026 ?

Influencer Marketing in Africa in 2026: A growing market that rewards local knowledge

Influencer Marketing in the Middle East in 2026: High stakes, high spend, and the Arabic-first imperative

KPIs and Performance

Rimmel London vs competitors: what the data really shows

Influencer marketing has grown up. In 2026, its impact can be proven across the funnel

From content to conversion: the new rules of influencer marketing in Germany

From hype to revenue: how influencer marketing is reshaping the UK media mix

Who really drove Oscars buzz on Instagram in 2026?

Influence 2026: creativity, performance and the end of the classic funnel