Sophie Douez

All articles by Sophie Douez

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Sophie Douez is a journalist at Kolsquare covering the European Influencer Marketing Industry. She has extensive experience in B2B, news and political reporting in France, Switzerland and Australia, and is confused as to why she gets transfixed by carpet cleaning videos on Instagram.

portrait de Tudor Manda de l'EASA

Interview with European Advertising Standards Alliance (EASA) Self-Regulation Development Officer, Tudor Manda

portrait de Malph Minns uk strive sponsorship

Interview with UK’s Strive Sponsorship Managing Director, Malph Minns

portrait de Martin Leroy fondateur de house of stories

Interview with Martin Leroy, sports and entertainment influence agency House of Stories founder

salle de classe pendant une intervention de génération numérique

Responsible Influence

Génération Numérique: 20 years of teaching the internet to kids

portrait de Vincent Roméo de chez Agence 14 septembre

Interview with Agence 14 Septembre Managing Director Thomas Frébourg, and Head of Digital Vincent Roméo

August 31, 2023

Portrait of Sami Charfi Digital Generation

Génération Numérique: interview with animator Sami Charfi

September 6, 2023

Portraits of Fabrice Fadiga and Emma Gatto

Bamboo Edition: leveraging influence on BookTok and Bookstagram to reach new audiences

September 4, 2023

Kevin T Norman sitting with a book in his hand

Booktok and Bookstagram: how @kevintnorman conquered both

September 6, 2023

iPhone held horizontally at sunset

KPIs and Performance

Like it or not, video produces a higher engagement rate on Instagram.