In recent years, social networks have become the cornerstone of successful digital strategies. Some platforms allow you to generate a lot of organic traffic to the website, or any other media, of your company. On the other hand, other networks like Instagram or TikTok leave little room for organic promotion outside of the platform. If we look at Instagram, the platform only allows you to include one outbound link in the profile. It is essential to optimize the reach of your link in bio in order to redirect more and more users to your website.
The link in bio, refers to the hyperlink URL below the photo and the biography of an Instagram profile. For the majority of accounts, this link in bio is going to be the only opportunity to attract users outside the platform.
Unlike other social networks like Facebook, Twitter or Pinterest, Instagram does not allow you to include links directly. As it stands, the platform has every interest in keeping its users tied to the application so that they continue to interact and see content.
If you don’t want to rely on Instagram advertising, maximize the return on your link in bio to bring your followers to your website or one of your other networks.
Like we mentioned before, there is another place on Instagram that allows you to insert outgoing hyperlinks: Stories. However, this feature is not available for all profiles since it is reserved for accounts with more than 10,000 followers.
One exception exists however: Instagram Shopping, the social selling feature of the platform. If you sell products from your site and you have a large following on both your Instagram account and your Facebook business page, you can insert links to your products and services in your posts (photos, videos or carousel).
As you can see, if your Instagram account is still developing and you don’t sell products from your site, you’ll have to make do with link in bio. And for that, it is necessary to be familiar with the techniques to optimize its performance.
Calls to action (CTA) are essential to motivate your audience to adopt the desired behavior towards your content. By directly mentioning your link in bio in your posts and stories, you significantly increase the chances that your Instagram followers will visit your site. From the simple “click the link in bio” to the more mysterious “find out everything in our bio”, don’t hesitate to make your branding stand out in your CTA. Ideally, it should speak to your customers while fitting seamlessly into your sales funnel.
When you promote a new content or product on your site, you often end up with a rather long URL like “https://www.kolsquare.com/fr/blog/comment-generer-du-trafic-avec-le-link-in-bio“. This may discourage a visitor to click on the link, due to lack of trust or credibility. In order to make the link more attractive, it is possible to reduce the size so that it is more pleasing to the eye, easier to share and takes up less space on the screen. Among the most popular tools are Bitly, TinyURL or Cuttly, which all allow you to shorten any URL for free.
In order to improve the user experience and increase your conversion rate, it is essential to track the performance of your landing page. For this, make sure you install Google Analytics on your site. The tool will provide you with valuable demographic information about your visitors such as their nationality, the behavior they adopt or the time they spend on the page. With this information data, you will be better able to test different versions of your page to maximize its performance.
Before measuring the performance of your site, you should obviously maximize the click-through rate of your link in bio. This rate can vary greatly depending on the content and presentation of your bio. In addition to showing your values, your Instagram description must draw your customers eyes to your hyperlink. For this, you can try the inverted pyramid technique. This classic copywriting technique involves reducing the number of words in each line of the bio, so that your bio creates a kind of funnel. This will allow you to highlight the action you want the user to take. In this case, clicking on the link.
Rather than automatically directing your visitors to your site’s homepage, don’t be afraid to experiment with various pages as your destination URL. Depending on your current events and goals, it may be best to send your Instagram followers directly to your lead magnet to capture their email addresses, to your new flagship product to increase sales, or to your latest podcast, video, or blog post so as to increase your brand image.
As we mentioned above, one of the main problems with link in bio is that it only allows you to include a single link. To alleviate this, some tools allow you to centralize several pages within a single URL. This way, you can increase your sales tunnel by letting the user choose which page to visit.
If you’re looking to increase your brand’s followers and engagement rate on Instagram, it’s essential to enlist the services of KOLs, to help your account gain visibility and drive more traffic to your business page.
Kolsquare is an all-in-one solution that assists you in both finding the perfect influencers for your brand image, and managing your influencer campaigns from our intuitive tool. Thus, Kolsquare helps you grow on the networks, as well as in your business.
With Instagram becoming more popular as a traffic source, many solutions with unique features have developed to combine multiple links into one.
Linktree was the first solution available on the market to easily share multiple pages within a single link. Today, the platform is still by far the most used by influencers, bloggers and businesses on Instagram with over 22 million users in 2022-nearly one in two business accounts. The platform stands out for its simple and uncluttered interface, as well as its wide range of free features.
Beacons is another digital tool that allows you to centralize all your media in one place through a highly customizable social wall to fit your brand image and your communication on the networks. In addition to its ease of use, Beacons stands out for its traffic analysis software included in its platform. You will be able to follow your visitor’s path in order to adapt your interface, the order of your links or your offer on the networks.
Campsite is the 2nd most used custom landing page solution after Linktree. Among its key features, Campsite allows you to add an unlimited number of links and to fully customize your page and your links. You will also benefit from the full integration of software like Google Sheets or Mailchimp, and even allow you to target your visitors directly from the platform via Google or Facebook advertising.
Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built the largest community of influencer marketing experts in the world, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Lacoste, …) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network covering 100% of KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. As a Benefit Company, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change.
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