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Should brands continue to communicate during the crisis? While some have chosen to stop their advertising activities, this is not the case for all of them. Kolsquare unveils a top 10 of those French and international brands that have opted for the K.O.L (Key Opinion Leaders) prescription force... even during the Covid-19 crisis.
When communication and advertising activities diminish, some brands take over from creative and inspiring Influencer Marketing campaigns to entertain for a good cause?
True prescribers and trusted third parties for consumers, K.O.L (Key Opinion Leaders) are more than ever solicited for partnerships, especially during this period of health crisis. Followed by thousands (even millions) of subscribers, influencers have once again proven the importance of their role.
Over the last few weeks, brands and other agencies have been working hard to produce, communicate, entertain and get people talking about them on all social media alongside carefully selected and activated K.O.Ls.
A look back at 10 Influencer Marketing campaigns that have left their mark on our daily lives!
You are a brand or an agency and wish to set up an Influencer Marketing campaign by activating relevant influencer profiles? Don’t hesitate to contact our dedicated experts now!
Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built the largest community of influencer marketing experts in the world, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Lacoste, …) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network covering 100% of KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. As a Benefit Company, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change.
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