Influencers, offer your influence during the crisis with #InfluenceForGood!
Everyday, many solidarity initiatives are shared on social media and the role of influencers in sharing or initiating them is crucial as they make it resonate in all ages-audiences.
#InfluenceForGood movement of influencers has been initiated by Kolsquare to help institutions and brands suffering from the crisis to identify and partner-up with influencers willing to support them in sharing their messages. We hope this makes it easier for both parties to connect.
For that reason, Kolsquare encourages influencers to step-up and show via their social media and Kolsquare’s Influencer Marketing solution that they are volunteering.
How to be a volonteer?
The #InfluenceForGood movement helps influencers to be found easily thanks to:
- A filter dedicated to brands and institutions in Kolsquare’s Influencer Marketing platform to find in priority volunteering influencers,
- The hashtag used and shared by these influencers on Instagram.
Through these ways, influencers can be identified fast and easily. Being fast in having influencers on board and sharing strong messages is key to fight fake news.
How to join?
Influencers’ active role in the spread of important information
The Covid-19 crisis is impacting everybody, including influencers. They have contributed in making the hashtags #stayathome viral and is currently being used over 200 times per hour by influencers according to our social influencer listening data.
Amount of posts using the #stayathome influencers have been sharing in France in March 2020
Influencers are more than ever mobilized and motivated to speak about the crisis, best practices to fight against the propagation of the virus and ideas to make the best of staying in quarantine. Their role is particularly important as a large part of 13-25 year-olds, not attending school anymore, are the most active on social media.
Messages from influencers are reaching them even more than regular media. And this is not a not-lasting trend when you see the large proportion of influencers who start posting on TikTok (a way to fight boredom).
Since the beginning of the crisis in Europe, we see an explosion in the use of stories by influencers in France too. Influencers are sharing a lot of content, even though most of their usual settings are not usable, such as beautiful sunset while traveling! Influencers are fully aware of the responsibility they have and don’t hesitate to embrace it.
Kolsquare’s support during Covid-19
The #InfluenceForGood initiative is part of the mobilization we have been leading since the beginning of the Covid-19 crisis. Indeed, we have reached out to all affected organizations, French and foreign governments, public institutions and sectors, public utility companies and MedTech companies to offer them the use of our Influencer Marketing technology for free.