Jul 2023 / Blog

Top 10 Female Influencers in DACH

A market with significant potential is the DACH region, which includes Germany, Austria, and Switzerland. This region has a total population of over 100 million people who not only share a common language, but also have considerable purchasing power. Consequently, it is important for brands to identify the region’s key influencers, which we present below along with the benefits of Kolsquare's influencer database.

Key Takeaways

  • Female influencers have an important role in promoting women in society and advancing equality.
  • The DACH market, consisting of Germany, Austria and Switzerland, offers significant buying power, urban concentration, and opportunities for companies to build a strong presence through brand building and localized strategies.

Before we start with the ranking of female influencers, we would like to outline the specifics of the DACH region. As founder, investor, and advisor, Vidar Andersen tells the Scaleway blog, “Among founders, the DACH region is often associated with negative characteristics: a strong resistance to change, the language barrier, and fewer investment opportunities than in hubs like Paris or London.” At the same time, however, Handelsblatt’s 2022 thought leaders emphasize  how much potential the region has. Therefore, you should also read: Top 10 Influencers Germany

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The peculiarities of the DACH market

The DACH region, consisting of Germany (D), Austria (A) and Switzerland (CH), is of great importance for brands looking to expand their export strategy and international marketing efforts or consolidate their market position. Germany, in particular, serves as a cornerstone for many global expansion strategies due to its trade volume, number of consumers, and central location within the European Union. It is an attractive market for both small and medium-sized enterprises (SMEs), regardless of whether they focus on B2C or B2B sales (Business-to-Consumer or Business-to-Business). The DACH region as a whole benefits from a well-developed infrastructure, a well-educated workforce, and a strong digital infrastructure that facilitates consumer connectivity.

Urbanization is a predominant trend in the DACH region, with a significant percentage of the population living in urban areas. In Germany, 77% of the population lives in urban regions, compared to 74% in Switzerland and 59% in Austria. This urban concentration presents unique opportunities for companies targeting  consumers with their products and services. At the same time, brands should note that this also creates a considerable urban-rural divide.

A characteristic feature of the DACH market is the mix-shopping attitude of consumers, according to the digital marketing agency “German Content.” Although they value innovative products and quality, the price remains an important factor. Consumers in these countries tend to strike a balance by buying some items at higher prices while opting for cheaper alternatives for the majority of their purchases. Among younger age groups, however, there is a growing trend to prefer higher-value products in various categories, such as fast-moving consumer goods (FMCG), fashion, electronics, travel, and leisure.

When it comes to capturing the DACH e-commerce market, building trust is of paramount importance as German-speaking consumers attach great importance to security and quality (keyword: DSGVO). In order to attract customers, the integration of testimonials and certificates or cooperation with influencers is a good idea. 

In addition, there is still room for new players in the e-commerce industry in the DACH region. Despite the presence of high-turnover online stores, German-speaking consumers often shop  in foreign stores. This offers international retailers the opportunity to build a strong presence in the market. In addition to well-known certificates such as Google Trusted Store and PayPal, popular seals of approval in the region include Trusted Shops, EHI Siegel, and eKomi. 

Who are the best-known German influencers?

As brands enter the DACH market, effective brand building becomes an important marketing task. Influencers enable brands to achieve long-term success in the region more than ever before. Of course, it remains important to select the right cooperation partners and creative professionals. Therefore, here is the ranking of the top 10 female influencers (measured by the reach of their Instagram accounts) who best capture the latest trends and can therefore offer a coveted advertising space on the web.

The list of the top ten female influencers

Please note that we built the list from ten to one and at the same time offer you an insight into our software. With the Kolsquare walkthrough you can not only measure the success of the campaign, but also search and find the right influencers for your brand. In addition, the Kolsquare Credibility Score indicates how trustworthy the respective influencers are. 

10. Caro Daur, 10th in the Influencer Ranking of 2023

Caro Daur is a German fashion influencer, entrepreneur, and social media personality. She was born on August 12, 1995 in Hamburg, Germany and first became known for her own blog. Caro Daur first began her career as a model, but later moved into the digital realm, using the power of social media to demonstrate her unique sense of style and personal brand. Her fashionable look and impeccable taste have garnered a large following on platforms like Instagram and YouTube.

  • Interests: Travel, lifestyle, and fashion
  • Target audience: mainly women between 25 and 34 (in the U.S.)
  • Kolsquare credibility score: 62

9. Blonde and traveled: Influencer, blogger, and model Leonie Hane.

Leonie Hane’s fashion sense features a mix of high-end designer pieces and affordable fashion, showcasing her ability to create unique and trendsetting looks. The fashion influencer and entrepreneur was born in Germany on July 31, 1988 and became known for her popular fashion blog “Ohh Couture” and her Instagram account. Remarkably, the majority of her target audience is based in the US. 

  • Interests: Beauty, lifestyle, fashion, and travel
  • Target audience: mainly women between 25 and 34 (in the U.S.)
  • Kolsquare credibility score: 69

8. Vom Model zur Fashion-Influencerin: Stefanie Giesinger

Stefanie Giesinger is a German model, social media influencer, and television personality. She achieved great recognition and rose to fame in 2014 as the winner of the ninth season of the popular German reality TV show “Germany’s Next Topmodel”. Giesinger was born on August 27, 1996 in Kaiserslautern, Germany and started her modeling career at a young age when she  participated in various modeling competitions before making her breakthrough on the TV show. After winning “Germany’s Next Topmodel”, Stefanie Giesinger signed with various modeling agencies and still works with many brands in the beauty and fashion industry.

  • Interests: Beauty, travel, fashion, and lifestyle
  • Target group: mainly women between 18 and 24
  • Kolsquare credibility score: 65

7. Successful influencer Shirin David

Born in Hamburg, Germany, on April 11, 1995, Shirin David is now a rapper and singer who rose to fame through her YouTube channel where she initially posted makeup tutorials. As her online fan base grew, Shirin David expanded her brand and ventured into various creative endeavors. In 2015, she released her debut single “Orbit,” which was followed by other successful music releases. With her unique style and captivating presence, David has built a significant fan base in the music industry and achieved chart success in Germany.

  • Interests: Beauty, sports and fitness, music, fashion, and lifestyle.
  • Target audience: mainly women between 18 and 24
  • Kolsquare credibility score: 69

6. Who doesn't know her? Dagi Bee

Dagi Bee, aka Dagmar Kazakov, started posting her first YouTube videos on her own channel in 2012. Two years later, she made an appearance on Stefan Raab’s show “TV total,” which earned her over a million fans and followers on YouTube. In 2015 and 2016, she received awards such as the “Nickelodeon Kids’ Choice Award” in the category “Favorite Video Blogger: Germany, Austria and Switzerland”. The Düsseldorf native was born on September 21, 1994 and is now the founder of the cosmetics brand “Dabcosmetics”. 

  • Interests: Beauty, travel, lifestyle, and humor
  • Target group: mainly women between 18 and 24
  • Kolsquare credibility score: 69

5. Another "old hand" in the business: Bibi's Beautypalace

Bianca Classen, better known as “BibisBeautyPalace,” has also been publishing lifestyle and beauty videos on her YouTube channel since late 2012 and is now one of Germany’s best-known YouTubers, social media influencers, and entrepreneurs. She was born in Cologne on February 6, 1993. With her creativity and diverse content, BibisBeautyPalace expanded beyond beauty and began incorporating lifestyle videos, challenges, vlogs, and collaborations with other YouTubers. Her content reflects her personal experiences, daily life, and various interests, allowing her viewers to connect with her on a deeper level.

  • Interests: Travel, beauty, fashion, and lifestyle
  • Target audience: mainly women between 18 and 24
  • Kolsquare credibility score: 70

4. Sweating with Pamela Reif

At the beginning of 2021, the manufacturer of organic nutritional supplements “Garden of Life” compiled a list of the most successful fitness influencers. The analysis revealed that German influencer Pamela Reif was the most successful person among 130 top earners in the industry based on video views, high subscriber count, and total earnings. She is also among the top five food influencers. Pamela Reif is a renowned German fitness influencer, model, and author of the book “Strong and Beautiful,” which combines her fitness know-how, healthy recipes, and motivational advice. The book serves as a comprehensive guide for people who want to improve their physical and mental well-being. She was born in Karlsruhe, Germany, on July 9, 1996. 

  • Interests: sports and fitness, nutrition, travel, beauty
  • Target group: mainly women between 25 and 34 years of age
  • Kolsquare credibility score: 64

3. Model-mom Heidi Klum

Heidi Klum is a German-born (June 1, 1973 in Bergisch Gladbach) supermodel, television host, and entrepreneur. Klum first gained international recognition in the late 1990s and early 2000s as one of the world’s top supermodels. Klum’s modeling career took off when she appeared on the cover of the Sports Illustrated swimsuit issue in 1998. She then gained great notoriety for her work as a Victoria’s Secret Angel, appearing in their annual fashion shows and in their iconic catalog. As a presenter, she has been in front of the camera for the reality TV show “Project Runway”, “America’s Got Talent,” and  annually for “Germany’s Next Topmodel”. 

  • Interests: Beauty, sports and fitness, fashion, family and lifestyle.
  • Target group: mainly women between 25 and 34 years of age
  • Kolsquare credibility score: 70

2. Miss Universe Pia Wurtzbach remains number 2

Pia Wurtzbach, whose full name is Pia Alonzo Wurtzbach, was born in Stuttgart, Germany, on September 24, 1989, but barely speaks German since she  left the country at the age of five to move to the Philippines, her mother’s homeland. She was crowned Miss Universe in 2015 and is a successful model and influencer who uses her platform to raise awareness for HIV/AIDS prevention and education and brings attention to the global fight against the disease.

  • Interests: Family, lifestyle, fashion, and photography
  • Target audience: primarily women between the ages of 25 and 34
  • Kolsquare credibility score: 80

1. Double podium for Lisa and Lena Mantler, probably the best-known influencers in Germany

Twin sisters and successful influencers Lisa and Lena Mantler became social media stars in 2015 at the age of 13. The two were born in Stuttgart on June 7, 2002. It all started with their dance videos on TikTok when their charisma and unique style quickly attracted a large following, especially among young audiences. With their success on Musical.ly, Lisa and Lena moved on to other social media platforms, including Instagram and YouTube, where they continued to connect with their followers and showcase their talents. They expanded their content to include vlogs, fashion videos, challenges, and collaborations with other influencers.

  • Interests: Family, lifestyle, family, and music
  • Target audience: mainly women between the ages of 18 and 24 (in the U.S.)
  • Kolsquare credibility score: 74

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders).

Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors.

Kolsquare has built the largest community of influencer marketing experts in the world, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Lacoste, …) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network covering 100% of  KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube.

As a Benefit Company, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change.