Top-10 Sportswear Brands Most Mentioned by Influencers
This data is extracted from our study “Influencer Marketing in the Sports Industry in 2023“, available for download here.
Based on the analysis of Kolsquare data, this study presents the performance of brands in the sports industry (sportswear brands, sports accessories & equipment, sporting events and nutrition) worldwide. Based on the analysis of our exhaustive catalog of influencers, including more than 803,105 profiles that have mentioned one of the 142 Sports brands analyzed or used one of their brand hashtags at least once. The 10,877,995 posts analyzed between April 2022 and May 2023 were identified through mentions and brand hashtags on Instagram, YouTube, TikTok, Facebook and Twitter.
Top-10 Most Mentioned Sportswear Brands by Influencers
According to our ranking, the sportswear brands that dominate social networks (all platforms combined – Instagram, TikTok, Facebook, YouTube & Twitter) are:
Topping the ranking with 214,832 mentions, Nike is an iconic brand that has always remained at the forefront of innovation. With its hard-hitting campaigns and collaborations with world-renowned athletes, Nike continues to dominate the sportswear industry and establish itself as a benchmark for influencers.
Just behind Nike, Adidas maintains its privileged position in the world of sportswear. It was mentioned 83,958 times by influencers over the given period. The German brand is known for its timeless style and ability to fuse fashion and performance. Adidas regularly partners with celebrities and influencers to create collections that capture the attention of their respective audiences.
Gymshark is a relatively young brand that has enjoyed a meteoric rise in recent years. It accumulates 83,183 mentions. Thanks to its presence on social networks and its collaborations with fitness influencers, Gymshark has rapidly established itself as a benchmark in the sportswear world for bodybuilding and fitness enthusiasts.
4. New Balance
Generating 82,524 mentions, New Balance is a well-established brand that continues to attract the attention of influencers thanks to its retro designs and exceptional quality. The American brand has been able to adapt to current trends while retaining its distinct identity, enabling it to appeal to a big audience.
Converse, known for its iconic shoes, remains a must-have sportswear brand. Its collaborations with artists, musicians and influencers (61, 668 mentions) have kept it relevant and present in online conversations.
Lululemon, which specializes in high-end sportswear, won the hearts of influencers with its blend of style, comfort and functionality. It accumulated 51,687 influencer mentions. The Canadian brand is often associated with yoga and is appreciated for its high-quality fabrics and elegant designs.
Puma, another world-renowned brand, continues to make its mark in the world of sportswear. Thanks to its collaborations with celebrities and influencers from different fields, Puma manages to reach a big audience and maintain its popularity. It has 40,966 mentions.
8. Oceans Apart
Oceans Apart is a trendy brand that has grown exponentially thanks to its presence on social networks (39,285 mentions). This brand of ethical and eco-friendly sportswear has attracted the attention of influencers who care about the environment and are looking for sustainable products.
Although primarily known for its skate shoes, the Vans brand has made a name for itself in the sportswear arena. With its creative collaborations and distinctive aesthetic, Vans attracts the attention of influencers from different backgrounds. It has accumulated 35,791 influencer mentions on social networks.
With 28,989 mentions, Alo Yoga is a brand specializing in yoga and meditation clothing. It has positioned itself as a benchmark in this field thanks to its modern designs and quality materials. Wellness and health influencers particularly appreciate this brand for its philosophy focused on mental and physical well-being.
The Share of Voice of Sportswear Brands in Terms of EMV
Share of voice can be defined as a brand’s share or presence in the market relative to your competitors on different channels. It serves as a metric to determine how well-known and visible a brand is, figuratively what is its market share. The share of voice doesn’t refer to the percentage of sales but to the percentage of discussion.
In this ranking, the top-3 is dominated by NIKE, GYMSHARK and ADIDAS.
- Nike: 19.77%
- Gymshark: 12%
- Adidas: 8.5%
- Underarmour: 5.7%
- Aloyoga: 5%
- Puma: 4.8%
- New Balance: 4.7%
- Reebok: 4.4%
- Lululemon: 4%
- Converse: 3.4%
Key Figures From the Report
- 76% of content published by sportswear KOLs is in video format.
- On Instagram, 55% of published content is posts, 8% Stories and 37% Reels.
- The average engagement rate for the sector is 1.4%.
- The top-3 brands that generate the most engagement on Instagram are: Nike, Gymshark and Adidas.
To find out more, download our free study:
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