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What are the Viral Times to Post on TikTok?

As TikTok has grown in popularity in a short period of time, more and more users, influencers, and brands are competing for views and likes. To avoid getting lost in the overload of content, it's crucial to know the right times to post to increase your chances of going viral. In this article, you'll learn the best times to post on TikTok to maximize your engagement and reach.

graphique sur une feuille de papier
graphique sur une feuille de papier

Key Takeaways

Identify your audience by age and location: When are your followers active?

Tips to find the best times to post on TikTok include:

  • Analyze TikTok’s algorithm.
  • Monitor your performance
  • Use analytics tools
  • Experiment with posting times
  • Maintain consistency

When it comes to posting content on TikTok, timing is key. This isn’t news, of course; after all, it was all about timing back when news feeds were structured chronologically. In order to decide which post is displayed when, the algorithms now also take the timing of the postings into account. In addition, as marketers know: the algorithms are the secret gods. On Kolsquare’s influencer marketing blog, you can read how to master the TikTok algorithm and also the following:

But back to timing. So how do you know when your audience is active and engaged? Why does it  matter when you’re scheduling and posting content? Below are the answers to what the viral times are on TikTok.

Identify your audience to determine timing on TikTok

To determine the best time to post on TikTok, you first need to find out who your followers are and where they are. Consequently, the first step is to identify your audience, which in turn will be based on your campaign’s goal definition. This is especially important since TikTok has a global user base that is active in different time zones. You should also ask yourself which market you want to address and bring experts into the team if necessary. German consumers tick differently than American consumers, for example, and your influencer marketing strategy should definitely be adapted to this in order to increase the ROI as much as possible.

In order to clearly identify your target group, it is best to take the following steps. Imagine your ideal target group and compare it with other campaigns and, of course, with the people who already follow you on TikTok. To do this, TikTok offers the option to upgrade to a Pro account, which provides access to analytics, including follower demographics and top areas. By analyzing this data, you can determine when your audience is most active and adjust your schedule accordingly, as this will help you increase the visibility and success of your TikTok content. Combine all the data and then evaluate what the times are for your specific  audience to go viral.

Kolsquare-Insight: TikTok does not currently offer a feature to schedule or automatically post content. External apps and websites like Later allow this, but only under special circumstances. Conversely, this still means that you need to manually determine your schedule first and check it regularly, as times are  not set in stone.

Tips to find the best time to post on TikTok

If you have created a Pro account, you can use the built-in tools to find out various data, such as just “top areas” and “follower activity”, but also which countries are most responsive to your content and when your followers are most active. This is a good starting point for further analysis on which you can then build  a plan for the perfect times to post new content that will increase engagement and views.

When it comes to frequency, posting one to three times a day is ideal. This allows your audience to consume all the new content on the “For You” page without being overwhelmed or bombarded by too much content. After all, if you post too frequently, it can lead to fewer views and interactions because viewers are unlikely to see every single post.

At the same time, on TikTok, like all other social networks, it is crucial to be present continuously and regularly, so you should never post less than once a day. By gaining the algorithm’s favor with consistency, it will further favor, display and push you, and thus can enable your growth.

Implementing popular trends is another way to increase your reach and grow your audience. This can be achieved by using popular sounds in your videos or by implementing certain styles and directions that are popular at the time. Nevertheless, it is good if you limit yourself to a certain content type or niche. This way, TikTok can better recommend your content to your target audience. Consequently, it makes little sense to jump on every trend that is currently going viral on TikTok just to benefit from that wave. Find the right balance between brand identity and platform trends.

Adding popular hashtags can also help increase the reach of your content. Read on the Kolsquare blog: A Guide to Using Hashtags on TikTok in 2022.

Duration, how long followers look at your content is a crucial factor for the algorithm. The longer users engage with your posts, the better, because that tells the AI which videos are “well received” and will be pushed further. Therefore, you should constantly look for unique ways to grab the audience’s attention. By being concise and encouraging users to linger or even interact with your content, you can increase interaction and thus the likelihood that TikTok will recommend your videos.

Finally, it’s important to identify successful patterns and  replicate what has proven profitable in the past. Take a close look at your most successful videos and analyze all the factors that contributed to their success. By following these tips, you can maximize growth and increase engagement on TikTok. This type of data-driven influencer marketing will make your campaign more profitable, engaging, and targeted. Read more on the Kolsquare Influencer Marketing Blog on how to feed your strategy with data to improve it too.

Viral times on TikTok in Germany (CET)

It’s best to check the following times against the previous analyses so that you can determine the times that are specifically right for you to go viral.  Probably your German brands are not only present on the German market;  therefore, consider exactly the different time zones of your audience. Nevertheless, if you want to target predominantly the German or German-speaking market, then use the following schedule as a guide, which you can also download as a template at any time.  

The best times to go viral with a post on TikTok in Germany (or even the Central European time zone) are:

Monday: 6 a.m., 10 a.m., 10 p.m.

Tuesday: 2 a.m., 4 a.m., 9 a.m.

Wednesday: 7 a.m., 8 a.m., 11 a.m.

Thursday: 9 a.m., 12 p.m., 7 p.m.

Friday: 5 a.m., 1 p.m., 3 p.m.

Saturday: 11 a.m., 7 p.m., 8 p.m.

Sunday: 7 a.m., 8 a.m., 4 p.m.

Finally, it remains to point out the obvious: weekends do not exist in social media networks. So, you need to think carefully which third-party providers you choose and who will manage the time.

About Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built the largest community of influencer marketing experts in the world, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Lacoste, …) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network covering 100% of  KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. As a Benefit Company, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change.

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