Marsha Dunn

All articles by Marsha Dunn

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I'm a writer specialising in SEO content for B2B businesses. I'm especially passionate about influencer marketing. It's fast-paced, wildly creative, and, when done well, makes a huge impact. I love helping brands make the most of this exciting channel.

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Responsible Influence

Decoding the ASA's rules and guidelines for influencer marketing

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Influence strategy

No more time wasting: How to find influencers on Instagram?

Authenticity unleashed: How UK UGC creators are shaping the future of digital campaigns

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Influence strategy

How to hire the right influencer marketing agency (without wasting time or money)

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Beyond the catwalk: How social media trends shaped London Fashion Week 2025

Guide to influencer marketing

Influence strategy

Beginner guide to influencer marketing

February 28, 2025

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KPIs and Performance

How Kolsquare's updated EMV formula will affect your campaigns

February 3, 2025

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Social networks

How Instagram is capitalising on TikTok’s turmoil with controversial new updates

January 28, 2025

Influence strategy

5 Common Mistakes When Using an Influencer Database—and How to Avoid Them

January 20, 2025