All articles by Marsha Dunn

I'm a writer specialising in SEO content for B2B businesses. I'm especially passionate about influencer marketing. It's fast-paced, wildly creative, and, when done well, makes a huge impact. I love helping brands make the most of this exciting channel.

Social networks

How Instagram is capitalising on TikTok’s turmoil with controversial new updates

January 28, 2025

Influence strategy

5 Common Mistakes When Using an Influencer Database—and How to Avoid Them

January 20, 2025

Social networks

The Rise of Threads: Integrating the Expanding Platform into Your 2025 Influencer Marketing Strategy

November 28, 2024

Influence strategy

The Festive Influence: How UK Supermarkets are Harnessing the Power of Local Influencers for Christmas Campaigns

November 21, 2024

Responsible Influence

Green Friday: how to use influencer marketing to promote responsible consumption

November 4, 2024

Two businessmen communicating and solving puzzles

Influence strategy

The Power Duo: Gifting and Affiliate Marketing in Influencer Campaigns

October 17, 2024

Compliance concept with icons, virtual screen, businessman at the touch of a button

Responsible Influence

Regulation over Reputation? The UK's Approach to Influencer Marketing Laws

October 17, 2024

Influencers

Athletes in Disability Sports in 2024: who won medals and the game on social media?

September 11, 2024

Online sales concept of digital marketing business, promotion of products or services via search engine digital channels, social media, email, website, marketing strategies and objectives

KPIs and Performance

Maximising ROI: A Deep Dive into Paid, Owned, and Earned Media for Influencer Marketers

September 5, 2024