Marsha Dunn

All articles by Marsha Dunn

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I'm a writer specialising in SEO content for B2B businesses. I'm especially passionate about influencer marketing. It's fast-paced, wildly creative, and, when done well, makes a huge impact. I love helping brands make the most of this exciting channel.

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Influence strategy

How to hire the right influencer marketing agency (without wasting time or money)

BLOND Girl posing guring fashion week

Beyond the catwalk: How social media trends shaped London Fashion Week 2025

Guide to influencer marketing

Influence strategy

Beginner guide to influencer marketing

February 28, 2025

Asian girl studying maths and formulas

KPIs and Performance

How Kolsquare's updated EMV formula will affect your campaigns

February 3, 2025

Instagram app

Social networks

How Instagram is capitalising on TikTok’s turmoil with controversial new updates

January 28, 2025

Influence strategy

5 Common Mistakes When Using an Influencer Database—and How to Avoid Them

January 20, 2025

Social networks

The Rise of Threads: Integrating the Expanding Platform into Your 2025 Influencer Marketing Strategy

November 28, 2024

Influence strategy

The Festive Influence: How UK Supermarkets are Harnessing the Power of Local Influencers for Christmas Campaigns

November 21, 2024

Responsible Influence

Green Friday: how to use influencer marketing to promote responsible consumption

November 4, 2024