You might know YouTube pretty well already, but the new YouTube creator features 2025 are raising the bar. With over 69 million creators worldwide and counting, the competition is fiercer than ever. As a marketer, the way that you use these new tools can give your brand or creator partners a leg up.
In this guide, we'll walk you through every update you should know about, including YouTube's new AI-powered features, auto-dubbing, sharper video quality, inspiration tools, and studio upgrades. By the end, you’ll know how to integrate these 2025 tools into your campaigns and monetization strategies, so you can stay one step ahead of your competitors.
The latest Made on YouTube 2025 update introduced an impressive lineup of new tools that are built for faster, more creative, and much more data-driven video production.
At the centre of this launch are a selection of AI tools that'll help you save time during content creation and editing:
Another headline announcement was YouTube's new Veo capabilities. Veo is a video generation model, and Veo 3 (the latest version of this model) allows you to create high-quality videos, now also with sound, from your phone.
The YouTube Create app has also seen a few changes and improvements, all intended to make it easier to transform video concepts into content that's ready to share.
You can now work with up to five collaborators inside a single project. The song remixing tool is a handy feature for turning your video dialogue into catchy soundtracks, and it's possible to share multiple videos for feedback. This means that you can keep the entire creative process inside YouTube's ecosystem, which makes a lot of sense from an efficiency perspective.
YouTube is continuing to expand how creators get paid, rolling out a series of new updates to the YouTube Partner Program. Here are the highlights:
There are several notable benefits of the new YouTube creator features 2025 for creators based in Europe.
YouTube's lower entry thresholds mean more voices can join its creators community, called the YouTube Partner Program.
To join the YPP under this expanded/earlier access route, creators need:
Creators that hit these milestones can access features like Super Chat, channel memberships, and shopping tools even before they qualify for full ad revenue. That means smaller or niche channels now have a way to monetise without potentially waiting years to grow.
Thanks to YouTube's AI-powered auto dubbing, creators can now quickly turn one video into a multi-language campaign, making it easier to grow across borders. In trials of this new feature, creators saw over 25% of their watch time come from views in the video’s non-primary language.
If you're looking to reach an international audience, you can now work with creators on marketing campaigns that target people who speak a broad range of different languages, without having to re-film or re-edit, or hire a translator for the job.
The new inspiration tab for generative AI creation, along with AI video editing and improved video quality tools, make the video production process much faster. That means you can create videos at a faster rate without having to spend weeks perfecting a single upload.
These YouTube Studio updates are also beneficial for podcast creators, who now have better tools to sync their video podcasts with YouTube Music, increasing their discoverability. Plus, if you're an agency working with creators, you can expect more consistent posting schedules, along with customizable video formats tailored for your campaigns.
As a marketer, your influencer campaigns will be more measurable and scalable as a result of the new YouTube creator upgrades.
The Ask Studio, where you can ask questions like “How is my last video doing?” or “Which section causes viewers to drop off?”, and the A/B testing for titles features real data into what's driving clicks. The platform's new AI tools and AI-powered highlights create a steady stream of reusable assets for your campaigns, which should reduce your production costs significantly.
Plus, because creators can now include direct product links through the brand link feature, your team can trace revenue from each piece of content. That means better reporting and actual proof that your campaigns are working. YouTube affiliate marketing generated over $2.6 billion globally in 2024, and this increased traceability can help you make sure you're getting it right.
These updates also make collaborating with brands easier and more eficient, without the need for external platforms. You'll be able to run campaigns with a mix of long-form videos, YouTube Shorts, and livestreams in one dashboard, which keeps everything streamlined.
Finally, YouTube is in the process of developing likeness protection technology and controls over facial likeness, with the aim of strengthening trust for creators and brands. You can confidently run campaigns knowing you're working with a true creative partner who has a protected identity and content rights.
YouTube has positioned itself as the single most powerful video platform for 2025, and it's clear to see why. These new feature launches show that YouTube plans to dominate entertainment and commerce by combining new AI tools, brand link feature monetisation, and generative AI creation in one platform.
If you're running campaigns, this is your chance to expand your reach across borders and collaborate with creators using new tools, ultimately delivering more measurable sales results.
The coming weeks will bring open beta access for some of these features, so test them early when you can to see how these new capabilities let you run smarter, faster, and more profitable influencer campaigns.
Your competitors will adopt these tools quickly, so you don't want to hang about. Start building strategies that take advantage of the Made on YouTube 2025 update now.
Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.
As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare has become part of the Team.Blue group, one of the largest private tech companies in Europe, and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.
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