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Worldwide Ranking of the Top Influencers on YouTube in 2022
Key Takeaways
- PewDiePie became most famous for his humorous gaming videos.
- MrBeast pioneered the genre: costly stunts, challenges and donations.
- Kid Show Diana stars 8-year-old Diana and earns $2.8 and $44.7 million a year.
- American-Russian Anastasia Sergeyevna Radzinskaya is also a child star on YouTube.
- Russian brothers Vald and Niki Vashketov are the ninth most popular YouTubers in the world.
YouTube now has more than two billion logged-in users, while advertisements on the video platform can reach as many as 2.5b people. Accordingly, the revenue generated by advertising is around $28.84b.
In addition, YouTube is only behind Google in terms of the number of clicks, with the video platform recording 14.43b visits in 2021. In total, more than one billion hours of videos are streamed daily. Check out all the other statistics on YouTube from 2022 on the Kolsquare blog.
Without doubt, YouTube is an important platform for influencer marketing. Therefore, check out the following ranking, which shows the global ranking of the top five influencers on YouTube in 2022, based on Kolsquare data.
Top Influencer PewDiePie
PewDiPie aka Felix Arvid Ulf Kjellberg is a Swedish YouTuber who is best known for his comedy videos. These mainly revolve around general things that you can find on the internet. His Let’s Play horror video games are especially popular. He also enjoys playing other games such as Flash and indie games, recording himself live of course.
In addition, PewDiePie also makes vlogs, for example, reviewing Reddit or playing other games besides Minecraft. His community includes 111m subscribers.
The top audience indicators are:
Who is MrBeast?
Known as MrBeast, Jimmy Donaldson is one of the most famous American YouTubers. He is also a businessman and philanthropist, and at only 24 years old. His channel features expensive stunts, challenges and donations, which is altogether a first among genres.
In 2022, MrBeast is one of the most watched and highest paid YouTubers in the world. As such, he now also employs a team of 60 people, many of whom are childhood friends who help him develop his brand. As of October this year, Jimmy has over 106 million subscribers on YouTube.
The top audience indicators are:
8-year-old YouTuber Diana and Her Channel Kids Diana Show
Parents may already know the YouTuber who reminds them of a little Drew Barrymore. Diana, who is now 8 years old, is the star of the YouTube channel of the same name, Kids Diana Show, together with her brother Roma. This channel is one of the three most watched channels on YouTube in the USA (102m subscribers), delighting followers with a mix of live action and animated adventures.
Kids Diana Show is not Diana’s only channel, however. The young girl can be seen on 12 channels that are translated into multiple languages. Business Insider estimates the Kids Diana Show’s 2020 revenue at between $2.8 million and $44.7 million.
Olena and Volodymyr Kidisyuk, the parents of the young YouTuber know how to skillfully market their child and the resulting brand. In 2020, the Love, Diana series hit the market and under the Love, Diana brand, toys, dress-up sets, playsets and more are available at Walmart, for example.
At first, the children’s videos were just a hobby, the mother said. When son Roma was born, the parents wanted to capture growing up for family and friends. They create a video scrapbook on YouTube. “When Diana was born, we decided to do the same with her, and we’ve been documenting her life ever since. It’s a fun family activity and the best job in the world,” so Olena Kidisyuk.
The top audience indicators are:
Top YouTube Influencer: Like Nastya Vlog
The next child star on YouTube is Anastasia Sergeyevna Radzinskaya, also 8 years old. Her channel is the fifth most watched and the seventh most subscribed channel (101m subscriptions) in the world.
Viewers watch children’s songs, educational entertainment, unboxings, vlogging, and role-playing games. Anastasia’s videos are dubbed in ten languages: German, Arabic, Bangla, French, Portuguese, Hindi, Spanish, Korean, Vietnamese and Indonesian dubbed.
The top audience indicators are:
The two brothers: Vlad Super Vlad
The two brothers Vald and Niki Vashketov are the ninth most popular YouTubers in the world. Behind the two Russian kids’ success on social media is an entire company.
“‘Vlad & Niki’ is a perfect mix for us as a family,” Sergey Vashketov told The Business of Business website. “We can participate in activities together and invent new interesting adventures for our game on camera. It’s fantastic that we can play while pretending to play with our boys and film our favorite activities while making an emotional connection with our viewers.”
The top audience indicators are:
Kolsquare, a data-driven Influencer Marketing platform, helps brands to optimize each step of their Influencer Marketing campaign with help of data and Machine Learning. The solution facilitates the identification of the right profiles for a campaign amongst a catalog of over 3 million KOLs (Key Opinion Leaders), and enables the measurement and performance analysis of each campaign. Kolsquare is a team of thirty experts who accompany you throughout the year in the implementation of your influencer strategies, to help you build effective campaigns and increase your knowledge of the Influencer sector through studies, barometers and enriching insights.