Influencer events: Authentic connections start in real-world reactions

Influencer marketing is going offline — and it’s working.

As consumers crave more meaning, and creators seek out real experiences, influencer events have emerged as one of the most effective ways to build brand love and generate buzz. In fact, over half (56%) of brands running influencer marketing campaigns in Europe now activate through events — a trend driven by the desire for authenticity.

So, how do you make sure your event goes beyond pretty backdrops and branded cupcakes?

Kolsquare’s new guide, “Influencer Events: Authentic Connections Start in Real-World Reactions,” explores everything you need to know about this booming format. From luxury retreats and immersive pop-ups to influencer-powered live performances, this guide helps you plan impactful activations that spark content, conversation, and conversion.

You’ll discover:

• The psychology behind FOMO and experiential marketing
• The key formats and what they signal to your audience
• How to partner with the right KOLs for live moments
• What KPIs to track and how to scale the impact

Events aren’t just about being seen — they’re about being remembered. With actionable tips, brand case studies, and a peek into the cultural shifts shaping creator-brand relationships, this guide is your blueprint to IRL influence that spreads like wildfire online.