date published
15/5/2023
Cover of the guide “ROI and Influencer Marketing: the complete guide” by Kolsquare

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Influencer marketing and ROI in 2023

Decoding ROI Metrics: Maximizing Returns in Influencer Marketing Strategies

Influencer marketing and ROI in 2023

While the influencer market is predicted to show an annual growth rate of 10.2% in the four years to 2027 to reach $6.23bn,the creator economy became more mature and KOLs (Key Opinion Leaders) turned to be more and more professionalized.

Thus, as brands up their investments in Influencer Marketing, they are also increasingly focusing their attention on whether the activity is profitable. Accurate calculations of ROI — return on investment — of Influencer Marketing is today imperative.

This easy-to-read guide incorporates the latest research and advice from industry experts to dissect the relative merits of the different data points and influencer strategies when evaluating performance of Influencer Marketing campaigns, individual KOLs and ROI

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