Top 10 Haircare brands in France on Instagram

In 2026, haircare on Instagram in France confirmed the rise of brands combining professional expertise and product innovation, in a market where demonstration and credibility play a central role. ghd took the lead with €9.7 million in EMV, driven by qualitative activations and a highly identifiable premium positioning. L'Oréal Professional follows with a high content density and an expanded network of creators, illustrating the solidity of brands living in the digital world. Garnier maintains its visibility thanks to a larger public strategy, while Shark Beauty is establishing itself as a fast-growing player in the appliance segment. Kérastase and Dyson, as well as Dyson Beauty, confirm the attractiveness of technological and expert brands, where performance is based on demonstration and the “wow” effect. Saint Algue, Gisou and Redken complete the Top 10 with varied strategies, between professional roots and lifestyle storytelling. The entire ranking shows that, in haircare, the combination of expertise, innovation and creative activation remains the main driver of EMV in France.