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ghd and Garnier dominate the haircare ranking with more than €8 million in EMV each, driven by high-commitment campaigns and a strong presence of creators. They are closely followed by Kérastase, Dessange Paris and L'Oréal Professional, which confirm the power of the big names in hairdressing in the digital universe. The rest of the top 10 also includes Gisou, Les Secrets de Loly, Maybe Paris, Maybe Paris, Maybe Paris, Redken and Olaplex, proof that the sector combines established leaders, expert niches and emerging brands that are very successful on Instagram.
1
ghd
2364
Mentions
3 456 123
Engagements
Total EMV
8702613
8702613
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2
Garnier
2442
Mentions
2 165 391
Engagements
Total EMV
8544174
8544174
3
Kérastase
2057
Mentions
2 442 784
Engagements
Total EMV
6757142
6757142
4
Dessange Paris
2134
Mentions
2 963 900
Engagements
Total EMV
5580381
5580381
.jpg)
Rank
Brand
EMV
Mentions
Engagements
1
ghd
8702613
8702613
2364
3 456 123
2
Garnier
8544174
8544174
2442
2 165 391
3
Kérastase
6757142
6757142
2057
2 442 784
4
Dessange Paris
5580381
5580381
2134
2 963 900
5
L'Oréal Professionnel
5492013
5492013
3778
1 651 722
6
Gisou
3485402
3485402
1539
1 410 779
7
Les Secrets de Loly
2780676
2780676
1686
1 263 566
8
Maybe Paris
2231442
2231442
917
34 987
9
Redken
2000711
2000711
1011
718 324
10
Olaplex
1588561
1588561
1395
398 648
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