Top 10 Haircare brands in France on Instagram

In France, garnier and Ghd share the top of the haircare ranking on Instagram, with impressive performances and high engagement. garnier is distinguished by an EMV of close to €8.9 million and a large mobilization of influencers, while Ghd remains firmly rooted in the top thanks to its targeted influencer strategy and a higher engagement rate. Kerastase and L'Oréal Professional, major players in the sector, continue to dominate the market with ambitious campaigns, strengthening their presence on social networks. Brands like Dessange International and Gisou also show that they know how to captivate a loyal audience, especially with very creative and visually appealing strategies. Dyson Beauty, Les Secrets de Loly and Dyson complete the top 10 with solid results thanks to targeted content and strategic collaborations. Finally, Maybe Paris, more modest, manages to stand out thanks to an original and authentic approach. This ranking demonstrates the importance of a quality influence strategy, supported by compelling content and constant engagement.