Top 10 lingerie brands in Germany on TikTok

On TikTok Germany in 2025, the lingerie segment reveals a dynamic market, where international and local brands compete for consumer attention through engaging content and collaborations with creators. Lounge Underwear is in first place with nearly €697,000 in EMV and a strong commitment, illustrating the effectiveness of its activations. Calzedonia also confirms its leading position thanks to a very active network of creators, generating more visibility and mentions. The other brands in the top 10 — Gotyu, Skims, Hunkemöller, Hunkemöller, Tezenis, Lascana, Le Olive, Victoria's Secret and Triumph — stand out for their varied strategies, combining the volume of content, the quality of interactions and the precise targeting of audiences. This ranking highlights that, on TikTok, performance is not limited to brand awareness: the ability to mobilize creators, create authentic content and stimulate the engagement of local communities is crucial. In Germany, the lingerie landscape on TikTok perfectly illustrates this dynamic, where brands that can combine creativity and social strategy succeed in maximizing their impact and standing out in a highly competitive market.