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In Germany, Lounge Underwear firmly dominates TikTok with strong engagement and a powerful influencer presence. Skims and Hunkemöller follow closely with campaigns that captivate their audiences.
Victoria's Secret and Calzedonia maintain their positions thanks to their strong brand recognition, while Sugarshape and Bruno Banani Underwear appeal to a niche audience. Finally, Tezenis, Snuggs, and Oysho complete the ranking with strategies focused on comfort and modernity.
1
Lounge Underwear
177
Mentions
500 380
Engagements
Total EMV
€906,538
£906,538
2
Skims
73
Mentions
178 032
Engagements
Total EMV
€233,121
£233,121
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3
HUNKEMOLLER
29
Mentions
152 335
Engagements
Total EMV
€200,486
£200,486
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4
Victoria's Secret
24
Mentions
107 860
Engagements
Total EMV
€133,055
£133,055
Rank
Brand
EMV
Mentions
Engagements
1
Lounge Underwear
€906,538
£906,538
177
500 380
2
Skims
€233,121
£233,121
73
178 032
3
HUNKEMOLLER
€200,486
£200,486
29
152 335
4
Victoria's Secret
€133,055
£133,055
24
107 860
5
CALZEDONIA
€46,924
£46,924
24
20 242
6
Sugarshape
€41,156
£41,156
10
30 329
7
bruno banani underwear
€39,285
£39,285
4
16 819
8
Tezenis
€26,203
£26,203
4
15 617
9
Snuggs
€23,720
£23,720
3
15 931
10
Oysho
€21,929
£21,929
8
15 944
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