Top 10 lingerie brands in Spain on Instagram

In 2026, Instagram emerged as a key channel for lingerie in Spain, where powerful international brands and well-established local players coexisted. Oysho tops the ranking with €2.26 million in EMV, driven by a high volume of content and a large network of creators, confirming its strong affinity with Spanish audiences. Victoria's Secret and Calzedonia follow very closely, illustrating the balance between the strength of an iconic international brand and the consistent performance of a well-established European player. Women'secret is asserting itself as a pillar of the national market, while Tezenis maintains solid visibility through regular activations. Further down the ranking, SKIMS confirms an even more selective but identifiable presence, while Hunkemöller, Black Limba, Selmark Lingerie and Bohodot Clothing complete the picture with more targeted strategies, often supported by niche communities. This ranking highlights a Spanish lingerie market structured around a few strong leaders, but also driven by a diversity of brands capable of generating visibility via differentiated approaches on Instagram.