Top 10 lingerie brands in Spain on Instagram

The Spanish lingerie market on Instagram reveals an interesting mix of local and international brands and digital pure players. Calzedonia clearly dominates the ranking with an EMV close to €5 million and a commitment of just over one million, confirming its leadership and its ability to reach a large audience through effective visual campaigns. Women'Secret is following closely, with a very high commitment, proof of the strong support of its local community. Oysho is distinguished by the number of influencers mobilized and its important mentions, illustrating a very collaborative and digital strategy. Brands like Tezenis and Hunkemöller focus on accessible positioning while maintaining an engaged community, while Victoria's Secret maintains significant visibility despite a more selective presence and a smaller audience. Skims continues to expand in Spain with a modest EMV but a solid commitment, while Bohodot Clothing, Selmark Lingerie and Bright Swimwear occupy the niche segment, each with a more targeted strategy and specific communities, often more qualitative than in terms of gross volume.