Top 10 lingerie brands in the UK on TikTok

In 2025, the lingerie segment on TikTok in the United Kingdom confirms the importance of targeted influence campaigns, where engagement and content quality take precedence over simple volume. Skims is in the lead with nearly £1.5 million in EMV, followed by Boux Avenue and Lounge Underwear, illustrating the effectiveness of activating creators and a strong proximity to communities. Victoria's Secret maintains its visibility, while Chelsea Peers, Savage X Fenty, Triumph/Sloggi, Calzedonia, and Oysho show that even more specialized brands can take advantage of TikTok to boost their brand awareness. This 2025 ranking highlights the ability of brands to maximize impact and engagement through creative and targeted strategies, offering a competitive advantage in a highly competitive market.